PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Aug 25 low res scratch cover

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Lcn fable

Enchant clients with four fairytale-inspired gels from LCN

By Helena Biggs | 31 July 2019

LCN has added four new shades to its Colour Gel collection; each inspired by fairytales. The shimmery Fable collection includes Dragon – a deep blue, Mermaid – a tempting turquoise, Phoenix – a pinky-purple and Unicorn – a soft coral-style hue. Ideal for overlays, each glimmering shade presents a different…

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Untitled design

Cozy Up To Fall with new Light Elegance collection

By Sophie Nutt | 27 July 2019

Light Elegance has revealed its autumn 2019 collection, Cozy Up To Fall. Ideal for the colder months, the collection sees warm mauves, hearty taupes and rich neutrals across colour and glitter gel ranges. Fine glitters, silky shimmers and smooth textures complement the on-trend tones that comprise the collection. Colour gel…

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NSI PolyPaste

NSI unveils Balance PolyPaste enhancement system

By Scratch Staff | 27 July 2019

Add to your enhancement offering with NSI’s Balance LED/UV PolyPaste range. LED and UV cured, the gel-hybrid system is versatile; it can be used for adding durability to the natural nail or creating enhancements with tip and overlay or sculpting methods. PolyPaste sees a thick, paste-like viscosity, allowing for easy building…

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Bio Sculpture French Stencil Pack

Offer speedy smiles lines thanks to Bio Sculpture French Stencil Pack

By Kat Hill | 26 July 2019

Tackle tricky smiles lines with the Bio Sculpture French Stencil Pack. Ideal for offering speedy, uniform smile lines, the stickers can be used with Bio Sculpture’s White High Pigment Gel or Bio Sculpture No.1 French White for a crisp, white look. To use, simply place the French Stencil sticker circle onto the nail, after base…

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Lash perfect lash pop

Brighten up retail displays with Lash Perfect Lash Pops

By Helena Biggs | 25 July 2019

Add some pops of colour and style to your retail display with the Lash Perfect Lash Pops, a capsule collection of strip lashes available in four styles. Inspired by flowers, Rose Red, Pink Peony, Scarlett Poppy and White Rose present a range of varying looks – from light and fluffy…

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Hd brows

Better brows thanks to HD Brows

By Kat Hill | 24 July 2019

Yesterday I hotfooted to London’s 1 Harley Street for a treatment try-out with HD Brows to celebrate the launch of the new Better Brows trio. The new product additions include: Brow Maximiser – a serum with an enriched formula to aid growth for fuller looking brows. Re-Growth Minimiser – a…

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