PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Aug 25 low res scratch cover

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Light elegance first date buttercream

Create flirty nail looks with new Light Elegance Buttercreams

By Helena Biggs | 2 May 2019

Have a fling with some flirty nail shades, as Light Elegance has unveiled six new shades in its ButterCream formula. The First Date collection blends sophisticated neutral tones with a splash of colour. The shades are: Butterflies: The perfect cream neutral pink. First Base: A warm rosy neutral shimmer. Giddy…

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Faby smile collection

Faby launches Smile! collection for spring/summer

By Sophie Nutt | 1 May 2019

Faby has released it’s Smile! collection featuring six shades for spring/summer in an attractive display unit. The mix of bright and muted shades includes: Fabylicious: vibrant red Felicità: punchy fuchsia I’m A Firework: frosted pink with iridescence Baby Smile: pale beige with a satin finish The Comedian: pastel lilac Blueberries…

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Salon services suitcases

Beauty buyers offered free luggage set by Sally Salon Services

By Kat Hill | 30 April 2019

To help get beauty pros in the holiday mood, Sally Salon Services is offering a gift with purchase offer for stocking up on summer salon essentials. Trade customers shopping both online and in-store before 31 May will receive one free suitcase and tote bag when they spend £120 or €150,…

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I'm not really a waitress

OPI’s Suzi Weiss-Fischmann authors book

By Kat Hill | 30 April 2019

Aiming to inspire beauty lovers alike and share a brand’s fascinating history, OPI’s co-founder Suzi Weiss-Fischmann has revealed her story in the form of a book. Entitled I’m Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time, the book reveals Suzi’s life…

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The gel bottle pick & mix

Stock up on The Gel Bottle Inc with Pick & Mix Deal

By Scratch Staff | 27 April 2019

Stock up on your favourite The Gel Bottle Inc shades with the brand’s latest bulk buy offer. Until April 30, nail professionals can purchase any six shades for a special, reduced price per bottle – or 12 bottles for even less! Pick and mix popular shades from across the full collection,…

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Lecente nail shadows

Lecenté launches Nail Shadows to amp up summer nail art

By Helena Biggs | 27 April 2019

Funk up nail designs for summer and beyond with Lecenté‘s new range of Nail Shadows. The eight specially blended pearlised powders can be brushed or pressed onto lacquer or gel polish or used within L&P designs to create an array of colours and effects. The powders work particularly well with…

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