PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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NHF & NBF launch service to help settle client disputes

By Kat Hill | 12 February 2019

Beauty and hair trade associations, The NHF and NBF, have revealed a new mediation service for helping to settle salon and client disputes. The NHF/NBF’s new Hair & Beauty Mediation service is now a certified provider of Alternative Dispute Resolution for the hair and beauty sector. The ADR involves using mediation…

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Improve nail strength with Dr.’s REMEDY Hydration Treatment

By Sophie Nutt | 9 February 2019

Ideal for clients with dry, brittle nails, Dr.s REMEDY has revealed the Hydration Treatment. This treatment contains biotin and pentavitin to improve nail strength and durability as well as deliver and retain moisture. Use once a week or with every polish change or, for best results and clients seeking a…

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Enhance pedicures with Footlogix Cuticle Conditioner and Softener

By Sophie Nutt | 8 February 2019

Enhance pedicure services with the Footlogix Cuticle Conditioner and Cuticle Softener. These handy products are fast-acting and an ideal duo for softening hard skin build-up around the toenail without stripping the skin of essential moisture. Powered with dermal infusion technology, the Footlogix Cuticle Conditioner hydrates cuticles and keeps client’s feet…

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The Gel Bottle Inc launch 25 new Glitter Gels

By Kat Hill | 8 February 2019

The Gel Bottle Inc has revealed 25 new Glitter Gels have joined its collection of colours. The Glitter Gels see a variety of colours, effects and shapes, all with equally sassy shade names. New colours include rose gold, #Babe; a charcoal shade with a twist, #Hustle; and glittering green, #Slay.…

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Helena tests out Superfood products at an Elemis event

By Helena Biggs | 8 February 2019

Elemis invited press, bloggers and influencers to a fun-filled drop-in event to commemorate the addition of four new products to its Superfood range. The skincare range ‘combines the pure power of concentrated Superfoods with the science and expertise behind every Elemis formula’ and original lineup features Facial wash, Facial Oil,…

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ASP complements gel polish range with Power Stay lacquer

By Helena Biggs | 7 February 2019

ASP has launched the Signature Power Stay Lacquer range; shades that exactly match ASP’s Signature Gel Polish range. Ideal for existing users that want to expand or complement their current shades, the lacquer offers both long wear and a gel-look finish. The brushes are wide and curved for precise, professional application.…

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