PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Ensure party-ready nails with Essence Glitter Winter Collection

By Sophie Nutt | 15 December 2018

Add dazzle to your nail designs with new glitter pots from Essence Glitter, seeing a range of festive effects. Ideal for nail looks from Christmas Eve right through until New Year, the shades are: Blue Spruce Santa Claws Crystal Ball Ice Castle Pixie Pop The cosmetic grade glitters can be…

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Cuccio butter

Indulge skin with Cuccio Naturalé Toscano Currant & Clove Butter

By Sophie Nutt | 14 December 2018

As the temperature drops, encourage clients to take care of the skin with this member of the Cuccio Naturalé Butter range, seeing elements of toscano currant and clove. Indulge clients with this limited edition butter; ideal for hand and foot services – as well as retailing for home use. The non-oily…

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Naf katie

Pinterest reveals 2019 beauty trend predictions

By Kat Hill | 14 December 2018

Pinterest has revealed its annual Pinterest 100 report, which sees a variety of trend predictions for 2019 identified by the social media platform. Including beauty and lifestyle forecasts, the report reveals an insight into consumer browsing habits on the social media platform. The almond nail shape also appeared in the report, with searches for…

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Orly builder

Sculpt enhancements with Orly’s Builder in a Bottle

By Helena Biggs | 13 December 2018

January will see the launch of Orly’s GelFX Builder in a Bottle, a soak-off sculpting gel that applies like a soft gel and wears as a hard gel. Its brush-on builder application affords control and the ability to create nail enhancements with ease and at speed. What’s more, the self-levelling…

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J30

Create embellished designs with the Nail Art Mix and Mingle pots from Asu Nail & Beauty

By Sophie Nutt | 13 December 2018

Get set for the party season ahead, as Asu Nail & Beauty Supplies has revealed its new Nail Art Mix and Mingle pots for sparkling designs. Each pot contains a mixture of beads, sparkles, pearls, stones, shapes and more, with six different colour schemes to choose from: silver, gold, rose…

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Lecente winter 18

Create festive, glittering designs with the new winter collection from Lecenté

By Sophie Nutt | 12 December 2018

With festive spirit and celebration at its heart, Lecenté has released its new Disco Ball collection ready for winter. Comprising four new chunky glitters, the collection is sure to get clients in the mood for celebration this festive season: Dancing Queen Funky Town Boogie Nights Night Fever Alongside the new…

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