PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Lash fx eyeliner

Enhance eye make-up looks with Lash FX Liquid Eyeliner

By Sophie Nutt | 1 December 2018

Add drama and definition to eye looks by retailing the long-lasting Liquid Eyeliner from Lash FX. Water resistant and smudge-proof, the pen’s fine point allows for precise application and is available in five shades. Ideal for enhancing make-up looks over the party season or simply for adding to your retail…

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Untitled design 11

Make magical nail design with Aurora Chrome Flakes

By Kat Hill | 1 December 2018

Add super-charged sparkle to festive nail designs with this trio from The Unicorns Den. The Aurora Chrome Flakes are easy to apply and  can be mixed into gel or acrylic. They can also be applied over a non-wipe top coat. The flakes are available in pink, purple and green colourways, and…

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Salon system 6

Up close with Salon System & its treatment offerings

By Kat Hill | 30 November 2018

This week, I hotfooted to the super-cool collaborative creative space, Hunter Collective, in Farringdon, London, for an exclusive Salon System showcase event. I was met with a glass of bubbles, before taking a peek at what was on show. Each corner of the studio saw a different area of Salon System’s beauty…

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Compact base gel jpg

Strengthen and enhance nails with Crystal Nails Compact Base Gel

By Sophie Nutt | 29 November 2018

Crystal Nails has revealed its self-levelling Compact Base Gel, presented in a convenient bottle and brush format. The Compact Base Gel creates a dense yet flexible coating to help strengthen the natural nail. The gel can also be used to create C-curves, help with nail correction and sculpting nail enhancements…

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Helena & jamie hd brows

Shaped, styled & made up with HD Brows in Harley Street

By Helena Biggs | 28 November 2018

When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie…

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New brows

Sienna X launches very own brow tint range

By Sophie Nutt | 27 November 2018

Sienna X has turned its attention to the fast-growing service of brow treatments and has launched its very own brow brand: Sienna X Brows. Formulated to leave clients with flawless eyebrows, Sienna X Brows is a long-lasting tint treatment range developed to offer a variety of shades to ensure a…

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