PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Aug 25 low res scratch cover

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Dipt 4

All about the Dipt Nails technique

By Kat Hill | 21 August 2018

Yesterday I hotfooted to the trendy Soho location of Sanctum Hotel for an exciting insight into a new dipping brand bursting on to the nail scene. Founded in Britain by Karisma Ahir, the Dipt system currently sees 60 coloured powders, as well as liquid counterparts. The brand utilises medical grade resins and a…

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Sneak peek week aug18 jpg

Sam Biddle offers FREE nail art course with Sneak Peak Week

By Sophie Nutt | 17 August 2018

Sam Biddle, renowned tech and founder of Be Inspired, is giving nail professionals the chance to undertake a six-lesson nail art course for free with Sneak Peek Week. Taking place online from Monday 20 August – Friday 24 August, Sam Biddle will be providing live lessons to techs covering business…

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Cnd shellac luxe, hero product

CND™ launches SHELLAC LUXE™ gel polish system

By Kat Hill | 17 August 2018

CND™’s innovative new gel polish system, CND™ SHELLAC LUXE™ is now available via Sweet Squared. The professional system sees two-step application and 60-second removal time. Developed for strong, healthy nails, the system sees a high-gloss finish and 14 day+ wear. With time-saving at the core of its ethos, the new line…

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Ink pearl

Add holographic effects with INK London

By Kat Hill | 17 August 2018

Adding stunning effects to your INK London shades with the new INK Additions – Pearl. This clear holographic glitter in size 008 creates a shimmering holographic effect to any nail colour without changing its original shade. The glitter is available in a 8g pot via www.inknails.com

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Cuccio neon dip

Cuccio reveals new Funky Neon Powder Polish shades

By Sophie Nutt | 16 August 2018

Cuccio has added a range of Funky Neons to its Powder Polish system. The collection sees eight dazzling shades, including violet, orange, yellow, blue, pink, red, tangerine and green. Offering a wear-time of up to 14 days, the neon hues are perfect for summertime fun: from festivals to holidays –…

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Iz pro colour spill pot 860

Create eye-catching nail enhancements with new sparkly iZ PRO & Calgel shades

By Helena Biggs | 15 August 2018

Dazzle with the five new gels from Izabelle Hammon Ltd – available in both Calgel and iZ PRO Colour formulas. Inspired by the colours and sparkles of natural crystals, the Crystal Vision collection of shades features fine silver glitter for smooth and effortless application with a touch of holographic sparkle.…

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