PRODUCTS & TREATMENTS

Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…

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Aug 25 low res scratch cover

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Magpie apron

Stay on brand with new Magpie Beauty apron

By Kat Hill | 23 June 2018

Update your workwear and add an air of professionalism, while showing your love for glitter and all things Magpie Beauty with the new apron now available from the nail art brand. Available in one size, the chic black apron features the Magpie Beauty logo printed in a statement shade of gold.…

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Iz pro colour naturals collection

iZ Beauty of London reveals Naturals collection

By Sophie Nutt | 22 June 2018

Inspired by nature’s colour palette, iZ Beauty of London has added four neutral hues to it’s extensive range of Pro Colour LED/UV gel. The new Naturals collection offers clients a choice of four elegant nude shades to suit any skin tone, while the soft undertones mean the gels will look…

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Saint nails elastic base coat

Saint Nails reveals French Elastic Base Coat

By Sophie Nutt | 22 June 2018

French Elastic Base is the latest base coat launched by Saint Nails: offering the same function as their existing base coats but harnessing it’s own colour – Amour. The base coat is designed to speed up the likes of French tips and baby boomer manicures by removing a step of…

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Hive lash tint no. 4 urban grey

Define lashes with new Hive Lash Tint shade

By Sophie Nutt | 20 June 2018

Designed for a more subtle approach to eyelash tinting, No. 4 Urban Grey is the latest addition to the range of Lash Tints from Hive of Beauty. Although eyebrow and eyelash tinting is a relatively quick and easy way to boost a clients look with effective results, No. 4 Urban…

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Just wax expert creative

Salon System collaborates with Andy Rouillard for Just Wax Expert range

By Sophie Nutt | 19 June 2018

The month of July will see a collaboration between Salon System and waxing expert, Andy Rouillard, of Axiom Bodyworks, for the Just Wax Expert range. Designed with the needs of today’s beauty therapists in mind, the range sees skincare products for soothing prep and aftercare as well as hot and…

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Wanna nail

App launches using virtual reality to try nail shades

By Kat Hill | 17 June 2018

A newly launched app is offering nailistas the chance to try out nail shades using augmented reality technology. Wanna Nails offers users the chance to try on polish before your manicure by using their phone’s camera. Users can snap a picture of their hand and the app detects fingernails to…

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