PRODUCTS & TREATMENTS

Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…

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Aug 25 low res scratch cover

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Cnd cuppa how and bloodlines

Two CND™ shades return

By Kat Hill | 7 February 2018

CND™ and Sweet Squared have revealed the return of two popular shades. Cuppa Joe will be available in both Shellac™ and Vinylux™ systems. In addition, Popular™ shade, Bloodline, will now also be available in Shellac™. The shade are back and back to stay, Samantha Sweet, Sweet Squared co-founder, reveals. “We know our nail…

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Roses are red halo gel polish

Get red-dy for Valentine’s Day nails with Halo Gel Polish

By Sophie Nutt | 6 February 2018

Give clients nails that they can fall in love with this Valentine’s Day with lust-worthy shades from the Roses Are Red Halo Gel Polish collection. Ranging from a sparkly rich ruby red shade to a seductive deep red, the collection sees six new shades; Apple Red, Flame, Red, Lust, Passion…

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Correct square form placementjpg

How to select the correct nail form for enhancements

By Katie Barnes | 6 February 2018

Educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why knowing the differences between nail forms is so important… Form fitting can seem like a minefield and with so many different types on the market, it is hard to know which form you should be using and why. This blog will explain…

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Samuel and samantha sweet

Sweet Squared announces acquisition of hair brand distributor

By Helena Biggs | 5 February 2018

Sweet Squared, UK distributor of CND, Lecente, MoroccanTan, Waxperts and more, has acquired ICON Consultancy, a distributor and marketer of premium professional hair care brands including Kevin Murphy, Smith & Cult and Oribe. “Sweet Squared and ICON are such a great match,” comments Sweet Squared’s founder and MD, Samuel Sweet. “We create awesome synergies…

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Hive paraffin wax

Enhance treatments with HIVE Paraffin Wax

By Sophie Nutt | 2 February 2018

Designed to soften and nourish by locking in moisture and conditioning the skin, nails and cuticles, HIVE Paraffin Wax can be added to treatments as an indulging extra for clients. Also acting as a heat therapy, Paraffin Wax can be used as an add-on to many hand and foot treatments, offering the…

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Chic shock group shot copy

CND™ unveils Chic Shock collection

By Kat Hill | 2 February 2018

Embrace super-sweet nail tones for spring with CND™’s latest collection – Chic Shock. Ready to shop from February 24, the four new shades will be available in both Shellac™ and newly-reformulated Vinylux™. The line up sees: pastel pink, Candied; baby blue, Taffy; delicate yellow, Jellied; and chalky lilac, Gummi. The…

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