PRODUCTS & TREATMENTS

Roxi lead

Seeking a UK-made gel polish brand? Explore Roxi – the 68pc nail range boasting finesse & flair

By Jess Watts | 5 August 2025

Introducing Roxi – a nail brand delivering meticulously crafted gel products to add style and sophistication to professional setups. The Roxi brand is founded on 32 years of industry experience. Each formula has been developed and tested with safety, quality and salon success at its core, and is HEMA and…

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Mustard yellow lead

Butter yellow summer is almost over: here’s why you should make way for mustard

By Jess Watts | 2 August 2025

Butter yellow took over the world this spring/summer, with the pastel hue dominating décor, outfits and nails. But autumn/winter will see another member of the yellow family soar in popularity… (Lead image by @byemilyann_) Say hello to mustard yellow! Experts predict that this rich, deeper version of summer’s trending hue…

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Cat eye lead

16 products that will help you nail the cat eye manicure trend

By Jess Watts | 29 July 2025

Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So much so, that their power has been harnessed to create stunning nail designs. Specially crafted magnetic nail products contain metallic…

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Cuccio positivity retail

INDULGE IN Cuccio Colour mini lacquers

By Helena Biggs | 12 April 2017

Cuccio has unveiled its spring/summer collection in miniature form; ideal for retailing! Each set contains a miniature version of every nail shade in the Positivity collection, along with a base and top coat. It’s ideal for gift hunting clients or for those looking to take lacquer on holiday. The colours…

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CUPID CRYSTALS adds to range

By Kat Hill | 12 April 2017

Cupid Crystals has unveiled a variety of new products As clients prepare to slip into sandals thanks to the warmer weather, the brand has launched a new Swarovski crystals pedicure collection – the Crystal Toes Collection. A mix of Swarovski SS12 and SS16 crystals, in rose, opal and Aurore Boreale…

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Lianne barrie purple nails

#MANIMONDAY – Punchy purple nails by Lianne Barrie

By Helena Biggs | 10 April 2017

With the sun shining, our moods are elated and bright here at Scratch towers – so when these bold nails hit our inbox, we really stood up and took notice! Lianne Barrie of Elle Nails & Beauty created this striking set based on some ideas her client had seen on Pinterest.…

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ELEMIS unveils Life Elixirs

By Kat Hill | 10 April 2017

Tune into your clients’ needs and achieve true tranquillity with the new range unveiled by Elemis – Life Elixirs. Featuring five new emotional aromatics, each formula is designed to help achieve mindfulness and wellbeing, along with a sensory experience. The five scents see: Calm – Clary sage, rosewood and lavandin helps…

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ENTITY reveals new look acrylic range

By Kat Hill | 9 April 2017

The Creative Beauty Group has unveiled a new look for the Entity Acrylic range. The same products, new look, a kit will be available from 15 April with everything the pro needs for treatments. The kit will include various files, NU Bond Non-Acid Primer, UV Top Coat, Fuse Nail Adhesive and Success Nail…

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LIGHT UP beauty snaps with handy Novalash fLASHlight

By Helena Biggs | 7 April 2017

Before and after snaps on social media can drive a huge amount of interest – and even bookings –  in the beauty industry, but are your photos top-notch? NovaLash has launched fLASHlight, an on-the-go illuminating lighting system to help you achieve higher quality photographs of lash extensions and more. Designed to highlight…

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