PRODUCTS & TREATMENTS

Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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L&p nail enhancements, safe removal

How to remove L&P acrylic nail enhancements safely

By Jess Watts | 15 August 2025

Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…

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left handed nail tech katie barnes

Left-handed nail tech? Here’s how to adapt your tool kit

By Katie Barnes | 13 August 2025

It is assumed that when working left-handed, you just work the opposite way. But if you are leftie, you will know this is a myth. The majority of the population is right-handed, and so the majority of nail products and techniques are tailored to right-handed techs. Having to adapt to…

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Irish confederation calls for VAT to be reduced in beauty sector

By Emma Hobday | 12 August 2021

The Hair and Beauty Industry Confederation Ireland (HABIC) has launched the WAX the VAT campaign, to lobby the Irish government to reduce VAT in the Irish beauty sector from 13.5% to 9%. It has undertaken the industry’s first economic report which supports its efforts, with the next step being to apply…

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Barry M supports charity mani challenge with nail polish launch

By Chloe Randall | 9 August 2021

Barry M has launched a limited edition nail polish named after Esme Lucas, a nine-year-old girl who was diagnosed with leukaemia earlier this year. The nail shade, which Esme named herself, is called ‘Esme’s Deep Marine’ and is a holographic blue sparkly colour. The brand were inspired by Esme’s story…

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acrygel michelle porter

Want the strength of acrylic with the flexibility of gel? Meet AcryGel

By Guest Writer | 6 August 2021

AcryGel UK‘s namesake nail system offers nail pros the strength and durability of acrylic with the clarity and flexibility of UV gel to create long-lasting, clear enhancements. By taking the system’s UV Gel and adding (not mixing) the AcryGel Acrylic Strengthening Powder, the resulting product is strong enough to use…

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sweet squared x samantha sweet bag

Sweet Squared gifts customers with £150 summer goody bag

By Helena Biggs | 6 August 2021

Distribution company and training provider, Sweet Squared, is celebrating summer by offering with a special gift with purchase worth over £150. The gift contains goodies from across the entire Sweet Squared brand portfolio, all hand-picked by co-founder, Samantha Sweet. Available for free when customers add a minimum of two items…

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Men’s make-up brand launches debut store in London

By Emma Hobday | 5 August 2021

War Paint for Men, the make-up brand for men, has opened its doors on Carnaby Street, selling foundation, tinted moisturisers, bronzers, brow gels, and concealer for male skin. The brand was founded by Danny Gray, who achieved a £70,000 investment on the BBC show Dragons’ Den with the aim being…

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Unsure what to do with your excess beauty bottles? Check out this handy recycling solution…

By Emma Hobday | 4 August 2021

Public relations firm SEEN Group has launched SEEN Again, a recycling initiative to help influencers get rid of their used beauty packaging. Partnering with ReBOUND and HANDLE Recycling, SEEN has taken a long hard look at its responsibilities and commitments to promoting a more positive and ethical environment, and decided…

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