SALON & SPAS

Narelle beauty

Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients

By Rebecca Hitchon | 26 April 2025

Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space for her salon business. Having struggled with the heat and lack of space when working from her conservatory previously, it…

Read More
The nail shed hull

Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

Read More
Lilly web newsfeature lead 1200x800px 148

Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Untitled design 2019 10 23t092311.911

Salon in the Spotlight: Awe London, London

By Kat Hill | 23 October 2019

Newly opened, Awe London has been a bolt of blue in South Woodford. “This is my first venture into salon ownership,” smiles director, Kamden Monplaisir. “My aim is to provide awesome and accurate treatments in a beautiful environment, while keeping client wellness at the forefront of what we do.” Specialising…

Read More
Quiet copy

How to incorporate ASMR into beauty treatments

By Sophie Nutt | 22 October 2019

Autonomous sensory meridian (ASMR) is a trend that dates back as far as 2013 on YouTube and is continuing to grow in popularity, with over 13 million ASMR videos currently on the platform. The trend isn’t slowing down, either, as there was a 122% increase in searches for ASMR videos from January…

Read More
Untitled design 2019 10 16t100627.300

Salon in the Spotlight: BeeBee Beauty Salon, Oakham

By Kat Hill | 16 October 2019

Stepping inside Mali Palmer’s salon, BeeBee Beauty Salon, is a warm and welcoming experience. “The salon is very cosy,” smiles Mali. “It is designed to make you feel like you are at home enjoying the comforts of home but with the added bonus of having wonderful treatments. “The treatments we offer…

Read More
Lm beauty 2

Salon in the Spotlight: LM Beauty, Oundle

By Kat Hill | 9 October 2019

When Lacey Louise Marshall’s appointment book was set to burst, she knew it was time to create a purpose-built place for her beauty business. “I was originally specialised solely in nail and I was using my conservatory as my workspace,” Lacey explains.  “When the time came to expand the business,…

Read More
Allure nails & beauty

Salon in the Spotlight: Allure Nails & Beauty, North Tyneside

By Kat Hill | 11 September 2019

“I started out as a mobile nail technician in my local area alongside studying accountancy at college,” explains Melissa Wright. “I didn’t enjoy college, so my plan was pursue a nail career full time. It was a struggle at first but then it took off and my client base became…

Read More
Beautifix

Salon in the Spotlight: Beautifix, Ringmer

By Kat Hill | 4 September 2019

Having worked solo in a home salon, Penny Smith took the next step by opening her first salon in her home village of Ringmer. “We opened our the Beautifix salon this January,” smiles Penny. “I am hoping to build the business up further and eventually I would love a second salon.”…

Read More