TECH TALK

Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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Josephine Mensurah Tech Talk

Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry

By Alex Fox | 23 November 2024

A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of techs, from all over the globe. First-time competitor, Josephine Mensurah, took the bold move of jumping into the arena in…

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Drew Sallows Tech Talk

Insights from a trans nail tech: what I want you to know

By Rebecca Hitchon | 19 November 2024

Drew Sallows of @t4tnails feels fortunate to have been surrounded by love throughout their nail career: working in accepting salon spaces, while being able to do the job that they adore. “I always knew I wanted an artistic career, and spent a lot of time watching content by Cristine of Simply…

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The experience of male nail techs in 2024: what’s it like?

By Lilly Delmage | 19 November 2024

Scratch reached out to male manicurists to better understand their experiences within the current beauty industry environment. Here’s what they said… Danny Manchip Instagram: @beausbeautybox Scratch Stars award winner & Beau’s Beauty Box owner, Danny, shares how being a man in the industry has impacted him: “If anything, these days…

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Texas nail tech: Clients have walked away from my services because I’m transgender

By Lilly Delmage | 18 November 2024

Texas-based nail technician, Dylan Michaud, shares how she refuses to let gender discrimination stand in the way of her career success… Having faced multiple clients refusing her services due to her gender, Dylan reveals her outlook on those experiences. She says: “Fortunately, I am very understanding that not everyone agrees…

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Asher Maynard Trans Tech Talk

Trans nail tech: A client prepaid for appointments to help fund my top surgery

By Rebecca Hitchon | 16 November 2024

“Not only have I received allyship from other nail techs and my clients, but I’ve been given tangible support through my transition,” says Asher Maynard, a transmasculine and non-binary nail tech based in Seattle, USA. The pro has received so much support, that one client prepaid for her appointments to…

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How a transgender nail tech changed his narrative by going self-employed

By Lilly Delmage | 15 November 2024

Utah-based tech, Finn Reilly, shares his experience changing his narrative as a trans nail pro by fostering a supportive network that allows his business to thrive. Alike many other transgender nail techs, Finn has experienced first-hand the discrimination within the industry. He shares: “I worked at a salon for a…

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