TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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The journey to opening my first nail academy – Part 4

By Erica Turley | 6 June 2019

The work on the academy is coming on extremely well and everything is coming together rather quickly. I think that because so much time and effort has been spent in doing preparation work of the building, it was hard to see the wood from the trees! We are now upstairs…

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Katie masters

MANI MONDAY: Ocean sky

By Sophie Nutt | 3 June 2019

Begin the week the right way with some nail inspiration this mani Monday! Katie Masters (aka @nailthoughts) has blown us away with these nails that replicate mini art masterpieces. Completely open to interpretation, this nail design can be seen to replicate the sky, ocean or blue hued marble technique. Katie…

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How partnering with Urban can benefit your career

By Sophie Nutt | 30 May 2019

Work at your own pace with Urban, the platform looking to transform the wellness industry by offering nail technicians the chance to work where and when they want. The booking app allows techs to set their availability with no maximum or minimum working hours and a setting to select their…

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Elli kershaw

#TRENDINGTUESDAY Elli Kershaw, So Polishable

By Sophie Nutt | 28 May 2019

We want to see the designs trending at your nail desk! Elli Kershaw, of So Polishable, reveals iridescent nails have been popular with her clients recently. “I’ve found the iridescent glitter designs really popular for holiday nails, they go with everything and have a ‘wow’ factor – they look so…

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All things beauty

MANI MONDAY: Funky cow print

By Sophie Nutt | 27 May 2019

Begin the week the right way with some nail inspiration this mani Monday! A trend that has made a mark over the past few months is cow print, and while the design can be jazzed up through different hues within the traditional pattern, talented tech Jema Baynes has taken it…

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Kelly wells copy

WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 26 May 2019

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, wears blue nails after the birth of her baby boy. “Firstly, I stamped a lace pattern onto two nails and then used a lovely blue gel polish, leaving a small gap by the cuticle to…

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