TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Steff georgiou

#TRENDINGTUESDAY Steff Georgiou, The Nail Designer

By Sophie Nutt | 21 May 2019

We want to see the designs trending at your nail desk! Steff Georgiou, of The Nail Designer, reveals asymmetric designs with pops of colour have been popular with her clients recently. “I think this design has been so popular because the pastel shades are perfect for this time of year.…

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Sohotrightnail

MANI MONDAY: Watermelon fresh

By Sophie Nutt | 20 May 2019

Begin the week the right way with some nail inspiration this mani Monday! We’re summoning the warm weather with these juicy watermelon nails courtesy of LA-based nail artist, Bel Fountain-Townsend (@sohotrightnail). After being inspired by fellow talented tech, Alec Cole Hinz (@yaaas_get_nailed), Bel created this mouthwatering nail look. The design…

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Laura shep

WHAT I’M WEARING: Laura Shep, Nail It Byfleet

By Sophie Nutt | 19 May 2019

We want to see what you’re wearing on your nails! Laura Shep, of Nail It Byfleet, wears a delicate floral design. “I created the look using gel polishes that I mixed to create the colours I wanted and used a detailer brush to create the flowers. I used a lavender…

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Laura chree

#TRENDINGTUESDAY Laura Chree, Chreeative Nails

By Sophie Nutt | 14 May 2019

We want to see the designs trending at your nail desk! Laura Chree, of Chreeative Nails, reveals ombré designs and alternative tips have been popular with her clients recently, especially when paired with a summery hue. “I feel this design has been increasing in popularity recently because its a simple…

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Mani monday

MANI MONDAY: Summer ombré

By Sophie Nutt | 13 May 2019

Begin the week the right way with some nail inspiration this mani Monday! Team Scratch love a short natural nail as much as the next person and we are digging these summer shorties courtesy of Chloé Joel, at Nails by Chloé. Using The Gel Bottle Inc Gel Polish in Sunshine and…

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Bec dawber nails

WHAT I’M WEARING: Bec Dawber, Bec Dawber Nail Artist

By Sophie Nutt | 12 May 2019

We want to see what you’re wearing on your nails! Bec Dawber, of Bec Dawber Nail Artist, wears a Game Of Thrones-inspired manicure featuring a lot of hand painted artwork. “I am a massive Game Of Thrones fan and wanted to do something to commemorate the final season – plus,…

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