TECH TALK
Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…
Read MoreNail techs with psoriasis reveal what life is like with the skin condition
Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…
Read MoreDo AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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We want to see the designs trending at your nail desk! Steff Georgiou, of The Nail Designer, reveals asymmetric designs with pops of colour have been popular with her clients recently. “I think this design has been so popular because the pastel shades are perfect for this time of year.…
Read MoreBegin the week the right way with some nail inspiration this mani Monday! We’re summoning the warm weather with these juicy watermelon nails courtesy of LA-based nail artist, Bel Fountain-Townsend (@sohotrightnail). After being inspired by fellow talented tech, Alec Cole Hinz (@yaaas_get_nailed), Bel created this mouthwatering nail look. The design…
Read MoreWe want to see what you’re wearing on your nails! Laura Shep, of Nail It Byfleet, wears a delicate floral design. “I created the look using gel polishes that I mixed to create the colours I wanted and used a detailer brush to create the flowers. I used a lavender…
Read MoreWe want to see the designs trending at your nail desk! Laura Chree, of Chreeative Nails, reveals ombré designs and alternative tips have been popular with her clients recently, especially when paired with a summery hue. “I feel this design has been increasing in popularity recently because its a simple…
Read MoreBegin the week the right way with some nail inspiration this mani Monday! Team Scratch love a short natural nail as much as the next person and we are digging these summer shorties courtesy of Chloé Joel, at Nails by Chloé. Using The Gel Bottle Inc Gel Polish in Sunshine and…
Read MoreWe want to see what you’re wearing on your nails! Bec Dawber, of Bec Dawber Nail Artist, wears a Game Of Thrones-inspired manicure featuring a lot of hand painted artwork. “I am a massive Game Of Thrones fan and wanted to do something to commemorate the final season – plus,…
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