TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Aug 25 low res scratch cover

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Emma clark nails

#TRENDINGTUESDAY Emma Clark, Emma Louise Nails, Makeup & Beauty

By Sophie Nutt | 15 January 2019

We want to see the designs trending at your nail desk! Emma Clark, of Emma Louise Nails, Makeup & Beauty, reveals a lilac overlay with one stroke florals have been popular with her clients recently. “I love doing floral sets so much! I think this design has been popular because…

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Jenny nails

MANI MONDAY: Gorgeous garnet

By Sophie Nutt | 14 January 2019

Begin the week the right way with some nail inspiration this mani Monday! We can’t help but drool over these elegant nails that boast the hue of this month’s birthstone. Radiating the shades of January’s garnet, this design features marbling, burnt orange glitter and a classic dark overlay. Courtesy of…

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Chelsea o connor nails

WHAT I’M WEARING: Chelsea O’Connor, Nails By Chelsea

By Sophie Nutt | 13 January 2019

We want to see what you’re wearing on your nails! Chelsea O’Connor, of Nails By Chelsea, wears a bold look seeing bright pink hues and a white diamond feature nail teamed with embellishments and lashings of glitter. “I created this design using Pink-a-holic, which is my all time favourite pink,…

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Missy nail tekking

Missy Dunning on finding self confidence and her love of Pure Nails

By Kat Hill | 12 January 2019

How did you get into the nail industry? I’ve always had an interest in the beauty industry but lacked the confidence when I was younger to pursue it. However, in recent years I found myself working in the education sector and mentoring young people to find their passion and pursue…

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Karen brown

#TRENDINGTUESDAY Karen M Brown, Sanctuary In The City

By Sophie Nutt | 8 January 2019

We want to see the designs trending at your nail desk! Karen M Brown, of Sanctuary In The City, has revealed that alternative festive designs have been favoured by her clients this season: throwing out the greens and reds. “Not everyone whats red, gold and green nails at Christmas. These…

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Rose b nails

MANI MONDAY: Dreamy dusk

By Sophie Nutt | 7 January 2019

Begin the week the right way with some nail inspiration this mani Monday! Pushing aside those Monday blues this week is this dreamy design by ROSE B, of @rosebnails on Instagram, which has left us yearning for lighter, warmer Summer evenings – even if it is only the 7 January… The…

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