TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 3 July 2018

We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…

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MANI MONDAY: Monday blues

By Sophie Nutt | 2 July 2018

Begin the week the right way with some nail inspiration this mani Monday! Erase the Monday blues with this ‘rad’ ocean-inspired nail art, painted freehand by talented tech, Tan Okamura of Vanity Projects salon in New York. The design sees a clear, high-shine base topped with hand painted art in…

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Emma atkinson nails

WHAT I’M WEARING: Emma Atkinson

By Sophie Nutt | 1 July 2018

We want to see what you’re wearing on your nails! Talented tech, Emma Atkinson, has us seeing blue with a nail set inspired by the holiday season. “I created them using Glam and Glits Coloured Acrylic, NSI Cover Pink for the nail bed and The Nail Team‘s new Elite Glitter…

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Laura Easby on nail idols, artistic style and our industry

By Kat Hill | 30 June 2018

Tell us about your training… I decided to go straight from school to college where I trained in Beauty & Spa Therapies. From then started an apprenticeship, and this is definitely where I developed my crazy work ethic! The nail route really called to me and I knew this was…

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Suzanne edge nails

#TRENDINGTUESDAY Suzanne Edge, Sparkle Beauty

By Sophie Nutt | 26 June 2018

We want to see the designs trending at your nail desk! Suzanne Edge, of Sparkle Beauty, reveals that unique marble designs topped with glitter have been popular with her clients recently. “Marble nails have been so popular with my clients as they are a great way of getting a lot…

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MANI MONDAY: Hot hot hot

By Sophie Nutt | 25 June 2018

Begin the week the right way with some nail inspiration this mani Monday! With the weather looking to skyrocket this week to some of the highest temperatures we’ve seen this summer, clients will be turning up the heat of their nail designs. This fiery nail look, created by the team…

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