TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Meet Madelene Wolf, Nailympia Global Champion 2017

By Scratch Staff | 24 May 2018

Esteemed tech, Madelene Wolf, reveals more about her competition journey, and the story that led up to her being crowned Nailympia Global Champion 2017… Q: What year did you join the nail industry and train in nails? A: I began my education in Gothenburg in 1997, but did not start…

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#TRENDINGTUESDAY Tricia Rennie, Tricia Rennie Nail Artist

By Sophie Nutt | 22 May 2018

We want to see the designs trending at your nail desk! Tricia Rennie, of Tricia Rennie Nail Artist, reveals that this ombre design with hints of decadent gold has been popular with her clients recently. “This design and colour is popular as it matches absolutely everything and is amazing for…

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MANI MONDAY: May flowers

By Sophie Nutt | 21 May 2018

Begin the week the right way with some nail inspiration this mani Monday! Featuring a delicate mixture of cerulean blue, dusky nude and white hues, this kitsch nail design perfectly portrays May flowers, marking one month to go until summer officially starts on 21 June. The dreamy design was created…

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WHAT I’M WEARING: Leanne Furley, Leanne Furley Makeup Artist

By Sophie Nutt | 20 May 2018

We want to see what you’re wearing on your nails! Leanne Furley, of Leanne Furley Makeup Artist, wears glitzy pink nails with an encapsulated feature nail using a pretty Cuccio hue from the recent Ballerina collection. “Firstly, I prepped my nails and applied The Edge Nails white French tip to…

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5 minutes with Kate Goolding, KG Beauty

By Kat Hill | 19 May 2018

Tell us about your training… I trained & qualified as a beauty therapist and make up artist IHBC at Thanet Technical college in 1990. I worked in a salon for five years until I returned to college to study marketing and business and became an event manager for IT companies.…

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#TRENDINGTUESDAY Vickie Elliott, V Nails UK

By Sophie Nutt | 15 May 2018

We want to see the designs trending at your nail desk! Vickie Elliott, of V Nails UK, reveals that nails with marble feature nails are popular with clients at the moment. “I think this is such a popular design because of the versatility of the colours that can be used.…

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