TECH TALK
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
Begin the week the right way with some nail inspiration this mani Monday! Why not turn your client’s nails into literal mini masterpieces? Mei Kawajiri (@nailsbymei) took inspiration from an art piece and paid homage to its creator, Donald Robertson: one of her client’s favourite artists. Donald Robertson is a…
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We want to see what you’re wearing on your nails! Talented tech, Terri Eaton, swapped in her dark manicure for a fresher, more radiant nail look to glisten in the – eagerly awaited – sunshine. “I was wearing a gorgeous dark navy glitter, but the sunshine came out and I…
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Scratch chats to Scratch Stars Awards winner, educator and founder of Nail Gaga, Erin Adeyemo… What do you love most about being an educator? I would have to say seeing a student I’ve taught grow into a successful, professional nail technician is the most rewarding aspect of my role. I enjoy passing…
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We want to see the designs trending at your nail desk! Oksana Smirnova, of Oksana Salon, says that this summery look featuring an ombre design and hand-painted flowers has been very popular with her clients. “This design has been so popular because of the colours used, the ombre technique and…
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Begin the week the right way with some nail inspiration this mani Monday! So that’s it – Coachella is over for another year. As always, the weekend saw an abundance of celebrity drama such as Justin Bieber allegedly punching a man in the face and that unforgettable, record-breaking Beyoncé performance. However, the…
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We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…
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