TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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MANI MONDAY: Easter with Miley Cyrus

By Sophie Nutt | 2 April 2018

Begin the week the right way with some nail inspiration this mani Monday! It’s only fitting that on Easter Monday we share this super sweet design created by Hollywood’s go-to celebrity nail artist Steph Stone. The artistry was created on Miley Cyrus for her Easter calendar feature in Vogue magazine…

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WHAT I’M WEARING: Catriona Leith, The Nail Studio

By Sophie Nutt | 1 April 2018

We want to see what you’re wearing on your nails! Catriona Leith, of The Nail Studio, created these nails featuring a combination of a matte white hue doused in gems for a girls night out. “These nails were created with gel polish, using Crystal Nails Xtreme Hard Gel in Cover…

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5 minutes with Annabel Maginnis

By Kat Hill | 31 March 2018

Scratch chats to Annabel Maginnis – brand ambassador, distributor, double salon owner and top tech whose a passion for all things nails has made her a social media star… My career so far… I’ve always loved having my nails done professionally. I spotted Kirsty Meakin’s work and contacted her for an appointment…

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Moments with Mel Shengaris

By Sophie Nutt | 29 March 2018

Meet Mel Shengaris, a session and celebrity manicurist who was born in North London but is now living in Los Angeles and is carving her name in the American nail scene. Scratch caught up with the cool and talented tech as she tends to some of the most in-demand celebrities…

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#TRENDINGTUESDAY Gill Taylor, Colour Fix

By Sophie Nutt | 27 March 2018

We want to see the designs trending at your nail desk! Gill Taylor, of Colour Fix, revealed that a combination of bright and muted hues is proving popular with her clients as the weather begins to warm up. “I think at this time of the year, clients are beginning to…

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MANI MONDAY: Unicorn magic

By Sophie Nutt | 26 March 2018

Begin the week the right way with some nail inspiration this mani Monday! Nicola Dannatt, of Red Carpet Nail Boutique, created cute matching manicures for herself and her daughter. The nail look is inspired by her daughter’s love for unicorns and features bright neon hues, glitter and freehand artistry for…

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