TECH TALK
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
We want to see what you’re wearing on your nails! Hannah Leahy, of Too Glam To Give A Damn, used her latest Magpie Beauty nail mail for her latest pearlescent design with geometric nail art. “I had recently received my latest order from Magpie Beauty (I’m addicted!) and couldn’t wait…
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We want to see the designs trending at your nail desk! Talented tech, Kerry Rees, reveals that her clients are opting for deeper colours in the recent cold climate but with a splash of bling for good measure. “My clients love a different and unique design every time they come…
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We want to see what you’re wearing on your nails! Amanda Byrne, INK London educator and owner of Divine Nails by Amanda Byrne, created these nails after being inspired by funky geometric cutwork designs on social media. “I created these nails by sculpting a clear base using INK London Clear…
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We want to see the designs trending at your nail desk! Emma Clark, of Emma Louise Nails, Makeup and Beauty, says that nail sets using a variety of products and styles have been popular with her clients recently as they opt for more daring looks. “I’m doing quite a few…
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We want to see the designs trending at your nail desk! Lauren Holmes, of Nailed It Beauty, said that this sophisticated and modern nail look has been very popular with her clients recently. “I think this look has been popular because it’s so eye catching while being really simple and…
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We want to see what you’re wearing on your nails! Talented tech and educator, Kayley Cairns, created these nails when testing out some new coloured powders before using them on her clients, resulting in a design fit for an ice queen! “These nails were sculpted using coloured liquid and powder…
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