TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Here’s how nail competitions have helped my career

By Katie Barnes | 23 January 2018

Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals more about her journey in Nails magazine’s Next Top Nail Artist competition to inspire, excite and help you on your own competition journeys… Last week, season five of the Next Top Nail Artist (NTNA) competition, hosted by US trade publication, Nails…

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#TRENDING TUESDAY Suzanne Edge, Sparkle Beauty

By Sophie Nutt | 23 January 2018

We want to see the designs trending at your nail desk! Suzanne Edge, of Sparkle Beauty, revealed that this contrasting baby boomer and encapsulated glitter design has taken her clients’ fancy recently. “I feel that this particular design has been popular as a lot of my clients like an elegant…

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WHAT I’M WEARING: Nicola Hawkins, Tips’n’Tans by Nikki

By Sophie Nutt | 21 January 2018

We want to see what you’re wearing on your nails! Nicola Hawkins, of Tips’n’Tans by Nikki, wears an understated yet glam nail look with a combination of a dusty rose hue and silver glitter, embellished with crystals. “I created these nails using Glam and Glits acrylic in Charmaine and Lush…

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#TRENDINGTUESDAY Paula Abraham, Paula’s Nails

By Sophie Nutt | 16 January 2018

We want to see the designs trending at your nail desk! Paula Abraham, of Paula’s Nails, revealed that these glass effect nails have been at the top of her clients wish lists recently. “This nail design has been so popular because of its glass effect and high shine. The glitters…

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Kirsty coltman

WHAT I’M WEARING: Kirsty Coltman, Glamour and Nails

By Sophie Nutt | 14 January 2018

We want to see what you’re wearing on your nails! Kirsty Coltman, owner of Glamour and Nails, stepped out of her comfort zone with this green set in a bid to make the colour a first-choice for her clients. “When I’m doing clients nails, I like to do different things…

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#TRENDINGTUESDAY Chantelle Crerand, Chantelle’s Pretties

By Sophie Nutt | 9 January 2018

We want to see the designs trending at your nail desk! Chantelle Crerand, of Chantelle’s Pretties, revealed that sparkling embellishments on a white base have been extremely popular with her clients recently. “This particular set of nails has been a popular one at my desk this week. I think that…

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