TECH TALK

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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I invited my salon team to create nails for Cannes Film Festival

By Lilly Delmage | 3 June 2025

The Nail & Beauty Lounge owner, Julie McCabe, takes us behind the scenes of her Cannes Film Festival experience, where she and her salon team delivered manicures and pedicures. The team at Poulton-le-Fylde-based salon, The Nail & Beauty Lounge, were called upon by owner, Julie McCabe, to provide the manicures and…

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How to accommodate nail clients with multiple sclerosis (MS)

By Rebecca Hitchon | 30 May 2025

Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be…

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Leicester nail tech: My maternal mental health struggles led me to the beauty industry

By Guest Writer | 28 May 2025

Nail artist & educator, Mika John of Contours by Mika, shares how poor mental health has impacted her life, and the positive impact of tekking… I first realised I was struggling with my mental health about seven years ago while working in hospitality, but I didn’t take action at the…

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Hampshire nail pro on maternal mental health struggles & pressure to be a perfect mum

By Guest Writer | 25 May 2025

Andover-based nail artist & educator, Jo Bennett, opens up about feeling her lowest after having twins… When I was a new mum, I struggled to focus, my mood dropped significantly and I had no motivation, whether to take my twins out, work or even wash my face. I also had…

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Having a niche as a nail tech: is it important?

By Lilly Delmage | 24 May 2025

Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer…

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The nail techs who went from online friends to podcast hosts

By Lilly Delmage | 23 May 2025

Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous…

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