TECH TALK

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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Nail Tech Talk: Rebecca Orme Nail Pro

By Callie Iley | 1 April 2023

After launching Get Press On Nails, a marketplace for nail artists to sell their own press-on nail designs for free, Rebecca Orme shares her goals of creating a bustling marketplace for press-on nails. Rebecca Orme discovered her passion for nail design as a child and enjoyed painting her own nails…

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Nail Tech Talk: Lauren Mitchell of Phenomenail Wales

By Callie Iley | 25 March 2023

After leaving her job as a horse riding instructor due to a life-changing diagnosis of an invisible illness, Lauren Mitchell of Phenomenail Wales opens up about how becoming a nail technician helped her regain confidence and purpose. “I had acute onset Idiopathic Intracranial Hypertension, known as IIH, so I went…

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Nail Tech Talk: Jamy Deniran of JamyGelz

By Callie Iley | 18 March 2023

Lover of all things pink & sparkly, Jamiyla Deniran, known as Jamy, shares an insight into her life working from a tattoo studio in Hackney & reveals her plans for her future in nails Jamy’s nail journey began as a teenager when she began recreating nail art she had seen online.…

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Nail Tech Talk: Jodie Richards of Beauty Haven by Jodie

By Callie Iley | 11 March 2023

Lover of seasonal nail styles and minimalist designs, Jodie Richards of Beauty Haven by Jodie, shares her career story with Scratch and reveals her hopes for her future in the nail industry. Leaving school at 16, Jodie knew that she wanted to pursue beauty since her early teens. “I went straight…

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Nail Tech Talk: Scarlett Senter of Scarlett Senter Nail Artist & Academy

By Callie Iley | 4 March 2023

Scarlett Senter of Scarlett Senter Nail Artist & Academy shares how she’s boosted her bottom line through the sale of press-on nails.  Scarlett Senter, of Scarlett Senter Nail Artist & Academy, Norfolk, entered the nail industry in 2013, seeking a career that would work around her son. After spending time…

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Nail Tech Talk: Yina Hurtado of Ginahbeauty

By Callie Iley | 25 February 2023

Lover of minimalist nail designs, builder gel manicurist Yina Hurtado of Ginahbeauty shares her passion for the nail and beauty industry with Scratch. Yina’s passion for nails started at a young age, doing the nails of family members as a hobby as a teenager. It wasn’t until lockdown that she…

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