TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Nail Tech Talk: Jennie Padbury of Jennie Padbury Nails, Beauty & Training

By Callie Iley | 24 September 2022

Scratch chats to Jennie Padbury of Jennie Padbury Nails, Beauty & Training about reaching her latest career milestone and her goals for her future in the nail industry… “My signature nail style is definitely salon style acrylic design – acrylic marbling and 3d flowers will always have my heart! “I’m…

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Spanish Sculpting, it’s More Tips than Tapas, for Nail Learning in London

By Alex Fox | 6 September 2022

In the heart of Barcelona can be found a nail artist and international educator, who’s 3D French work and extreme nail styling are a visual symphony. Of Romanian descent, nail stylist Ioana Cristescu has carved out such a high reputation for her bespoke nail education that she was flown into…

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Tech Talk: Invite the Wolf right up to your salon door

By Alex Fox | 5 September 2022

The first Nailympia global champion back in 2017, Sweden’s Madelene Wolf, has jumped into the slipstream of her success and launched a new nail system with education, known as Wolf. “For a long time, I dreamt of having all the best materials gathered in one place instead of having to…

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Nail Tech Talk: Alyssa Fronce of Alyssa Nail Tech

By Callie Iley | 3 September 2022

Alyssa Fronce chats to Scratch about how she keeps up with industry trends and her favourite personal bespoke nailcare regime, principles & styling… “I love doing nails because I’m super artistic and it’s a great outlet for me,” Alyssa beams. “I also love that I get the opportunity to make…

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Nail Tech Talk: Rebecca Mackie of RMNAILTECH

By Callie Iley | 27 August 2022

Rebecca Mackie of RMNAILTECH chats with Scratch about why she loves tekking and her hopes for her future in the industry…  “I always tailor my nail art to my clients requests, I so have a wide ranging style,” Rebecca shares. “However, my signature nail style is definitely hand painted mix…

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My Other Life: Nikki Boulton of Nails by Nikki Boulton

By Callie Iley | 25 August 2022

Scratch chats to Nikki Boulton, a nail pro who’s busy juggling her nail career alongside a very different role… Session manicurist, Nikki Boulton, started a second business; creating beautifully shaped wax crayons for children, while the nail industry was under lockdown restrictions. Initially keeping her venture under wraps, ColourMe Lincoln…

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