TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Aug 25 low res scratch cover

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Sam & Mel Show nail art contest winners announced

By Alex Fox | 15 October 2020

Sam Biddle and Melanie Lewendon of the Mel & Sam Show have announced the winners of their September month-long nail art competition, which attracted 40 entries. In recognition of Breast Cancer Awareness month for October 2020, this competition afforded great industry support and prizes while inviting contestants to enter for free, yet…

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Kirsty header

#NOWTRENDING Pink & grey one stroke flowers by Kirsty Parker

By Callie Iley | 13 October 2020

Scratch chats with Kirsty Parker, nail artist and accredited educator, about how she finds inspiration for nail art in everyday life, and her love for sharing skills and knowledge with others. I qualified with CND in 2006 and progressed onto my CND Grand Master qualification. I’ve worked in salons in…

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Dream nails client habits

Coronavirus: How the habits of nail clients have changed since reopening

By Guest Writer | 11 October 2020

Thanh Vu, managing director of four Dream Nails salons, serves up insight on client habits since reopening… Since nail salons were allowed to reopen on 13 July following the coronavirus outbreak, I have seen a number of changes in client behaviour and demands at Dream Nails salons. Across all four salons,…

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Nikola clifford feature pic

TECH TALK: Nikola Clifford of Beauty Box

By Callie Iley | 10 October 2020

Scratch chats to Nikola Clifford of Beauty Box in Balloch, about her journey into the nail world and her passion for nail art… Since 2015, I’ve had my own salon in my garden called Beauty Box. I studied a HND in Beauty Therapy at Clydebank College in 2003, but found…

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Gemma header

#NOWTRENDING Pink 3D flowers with marble by Gemma Pope

By Callie Iley | 6 October 2020

Reminiscing on her past and all she’s overcome, Gemma Pope of Gemma Pope Nails chats to Scratch about her future goals and her incredible nail art creations. When I left school, I was unsure of what career path I wanted to follow. I went into hairdressing initially at 16, however…

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Let's nail breast cancer cover shoot

Scratch October 2020: Behind the cover

By Sophie Nutt | 4 October 2020

This month’s striking Scratch cover comes courtesy of the Let’s Nail Breast Cancer 2020, in aid of Future Dreams. This year’s campaign is encouraging men to paint their nails pink and post on their social media channels using the hashtags #LNBCboys and #LNBC20 for awareness. As well as this, there’s a whole range of…

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