TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Mihaela nails

WHAT I’M WEARING: Mihaela Pirliteanu, MP Nails & Beauty

By Sophie Nutt | 21 June 2020

We want to see what you’re wearing on your nails! Mihaela Pirliteanu, of MP Nails & Beauty, wears a dreamy peacock-inspired design. “As a nail artist, these types of intricate, hand painted designs are what I do for my customers and sometimes for myself. “These nails are made from hard…

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Naomi gonzalez longstaff

The differences between working as a nail tech in the UK & the US

By Guest Writer | 18 June 2020

Celebrity manicurist & international nail fashion designer, Naomi Gonzalez-Longstaff, reveals the differences & similarities between working as a nail tech in the UK and the USA… I have been travelling globally for my career over the past 12 years. I’ve been to Mexico, Puerto Rico and Spain, to name just…

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Sherrie farris

WHAT I’M WEARING: Sherrie Farris, Sherrie’s Nails

By Sophie Nutt | 14 June 2020

We want to see what you’re wearing on your nails! Sherrie Farris, of Sherrie’s Nails, wears a pretty pastel bumblebee and daisy-inspired design. “I’ve always loved pastel yellow nails but personally never been brave enough to wear it… Lockdown gave me the opportunity to try it and I love it!…

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Scarlett senter

#NOWTRENDING: Disney crystals with Scarlett Senter

By Sophie Nutt | 9 June 2020

Talented tech, Scarlett Senter, shares how she created this sparkling Disney-inspired design and the inspiration behind it…  “During the UK lockdown, my daughter has been watching a lot of Disney movies and this sparked an idea for these nails. Plus, who doesn’t love a bit of Disney? “To create the…

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Kara kotsonis nail desk

Why I’ve installed nail desk screens in my salon

By Guest Writer | 9 June 2020

Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, reveals why she has added perspex screens to the salon’s nail desks… The official government guidelines for the re-opening of nail salons are due to be released shortly. Most of the proposed guidelines seem straightforward but there has been…

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Karolina nowak

WHAT I’M WEARING: Karolina Nowak, Magnifique Nails Lab

By Sophie Nutt | 7 June 2020

We want to see what you’re wearing on your nails! Karolina Nowak, of Magnifique Nails Lab, wears a chic 3D French nail look. “I have seen a couple of posts across social media of 3D French nails and I really wanted to take a training course in technique, but unfortunately this…

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