TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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IWD 2020: Amy Baker on combining her nail career & caring for her husband

By Scratch Staff | 7 March 2020

Scratch puts the spotlight on inspiring & successful businesswomen in the run up to International Women’s Day, 8 March… Meet Amy Baker – a self employed therapist who has found her calling with nails and beauty through hardship. Based in Cambridgeshire, Amy lives with her husband, Malcom, and two children: Toby (7)…

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Jennie n fashion week

What it’s really like to work at London Fashion Week

By Scratch Staff | 7 March 2020

Session nail stylist, Jennie Nippard, shares her tales from behind the scenes at London Fashion Week… My alarm was set for 4.45am, which can only mean one thing… it was time for London Fashion Week! I headed into London to the Serpentine Gallery where Vivienne Westwood was shooting a lookbook…

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International women's day

IWD 2020: How a nail design helped raise awareness of a serious illness

By Zoe Wickens | 6 March 2020

Scratch speaks to some successful and inspirational women in the nail industry leading up to International Women’s Day, 8 March… Suzie Eglon has worked in the nail industry for around five years and is currently employed by Quintessential Beauty, a salon in her hometown of Market Rasen, Lincolnshire. “I turned…

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Clare hanson beautiful nails

IWD 2020: Nail tech launches project to create jobs & opportunities for all

By Scratch Staff | 5 March 2020

Scratch puts the spotlight on inspiring & successful women in the run up to International Women’s Day, 8 March… A nail technician from Leeds has entered a national competition to support her passion; to open a nail salon, training academy and centre and create a number of opportunities for aspiring techs…

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Kelly kemp nail tech

Tech Talk: How becoming a nail tech helped Kelly Kemp

By Zoe Wickens | 4 March 2020

Scratch catches up with nail tech, Kelly Kemp, to learn more about her industry journey… Kelly Kemp from Newquay, Cornwall, entered the nail industry in May 2018. “I suffer from anxiety and depression and was in a bad place, so I was looking for something to help me pick myself up,”…

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Claire shea simonds

IWD 2020: How a manicure helps this triathlete to complete the toughest of races

By Sophie Nutt | 4 March 2020

Scratch puts the spotlight on inspiring & successful women in the run up to International Women’s Day, 8 March… Claire-Shea Simonds has been a competitive swimmer and runner since the age of eight, however from 11 years old she began to complete swimming and running with other sports to become…

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