TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Elizabeth jones nails

WHAT I’M WEARING: Elizabeth Jones, Nail Art by Elizabeth

By Sophie Nutt | 29 September 2019

We want to see what you’re wearing on your nails! Elizabeth Jones, of Nail Art by Elizabeth, wears a nail look inspired by the recent release of IT: Chapter 2 and the upcoming Halloween holiday. “My inspiration came from the recent release of IT: Chapter 2, I absolutely love these movies and I really…

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Katie barnes swarovski 9

Tales from a tech visit to Swarovski HQ

By Katie Barnes | 27 September 2019

Earlier this year, 15 educators, including myself, were honoured to be selected as the first UK and Ireland education team for Swarovski Crystal Beauty Academy. This education team is the first pilot for the global team, led by Marian Newman. We recently had the exciting and exclusive opportunity of being…

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Lola bunny

MANI MONDAY: Lola Bunny

By Sophie Nutt | 23 September 2019

Begin the week the right way with some nail inspiration this mani Monday! Who doesn’t love Lola Bunny? This nail design by @miunailsart at ISLA Berlin is sassy yet super sweet, seeing baby blue hues combine with hand painted art of the fabulous Looney Tunes character, alternative French tips, the…

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WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 22 September 2019

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, wears a mauve foil and glitter design to embrace autumn. “This latest set was inspired by the amazing tech, Laura Easy. I admire every set of nails she creates. With the summer holidays over I…

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Karen brown

#TRENDINGTUESDAY Karen Brown, Sanctuary In The City

By Sophie Nutt | 17 September 2019

We want to see the designs trending at your nail desk! Karen Brown, of Sanctuary In The City, reveals geometric nail designs have been popular with her clients recently. “Geometric has to be my favourite acrylic design! My clients love it as it can be created in so many ways,…

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Aliciatnails

MANI MONDAY: Half print

By Sophie Nutt | 16 September 2019

Begin the week the right way with some nail inspiration this mani Monday! There’s no doubt that cow print has been the trend on everyones nails this summer, including the likes of Kendall Jenner and Ariana Grande championing the design. In this nail look, New York-based editorial nail artist, Alicia…

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