TECHNIQUE
Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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The history of nail colour & design: everything you need to know
Nail colour and design have become one of the most popular outlets for creativity and self-expression within the beauty industry. But where did it all begin, and how has it evolved over time? Here’s Scratch‘s deep dive into the history of the industry… 1920s & 1930s According to research revealed…
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Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Kissed by Mii tanning expert Shelley Henderson reveals how to entice the entire bridal party to tan. Now that bridal season is officially here (thanks Pippa Middleton!), salons, spas and mobile therapists should now turn their attention to bridal specific-tanning. After all, tanning is the perfect addition to beauty treatment…
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Educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to select the right nail shape for your client… Nails come in a variety of shapes and sizes and everyone has fingers and nails of different lengths and shapes. Some have long, slim fingers while others have short fingers with short…
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On Monday afternoon, I took a trip to London to visit the Karen Betts Clinic to have my first ever HD Brow consultation and treatment. Not only was it my first HD Brows experience, but it was my first eyebrow treatment at all… Ever. So, I excitedly hotfooted to Harley…
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Educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why knowing the differences between nail forms is so important… Form fitting can seem like a minefield and with so many different types on the market, it is hard to know which form you should be using and why. This blog will explain…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to correctly remove enhancements that have lifted What is lifting? Enhancements that lift away from the natural nail show a sign of service breakdown. This can occur with any nail coating but is often more common with L&P and…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, assesses the demand for traditional lacquer – and how to make the most of a nail polish service… With the popularity of gel polish, traditional polish may be viewed as outdated by many techs, so is there still a call for it? Client preference,…
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