TECHS & SALONS

Cutiecles lead

Inside the nailcare oasis in the centre of Huddersfield

By Jess Watts | 2 August 2025

Meet Rebecca, ‘toe wizard’ & owner of Cutiecles – a salon sanctuary that prides itself on comfort, care and calm. Recently refurbed, Cutiecles Nail Salon is a passion project for the nail technician, who boasts 10 years’ experience in the industry. After returning to work from maternity leave, Rebecca (and…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Kiki yorkshire

This Victorian-style Doncaster beauty salon is designed to feel like home

By Jess Watts | 26 July 2025

Salon owner, Khristie Lawton, shares how she crafted a home-away-from-home oasis just outside the hustle and bustle of Doncaster city centre. Relaxing, welcoming, and safe are three words that inspired the design of Khristie Lawton’s Victorian-style salon. Defining her parents’ living room as the muse for the space, Khristie explains…

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Stella Angelova Ssas24

I was visited by a Scratch Stars Award-winning mobile nailist. Here’s my experience

By Rebecca Hitchon | 25 November 2024

Here’s what happened when Stella Angelova, Scratch Stars Mobile Nailist of the Year 2024, paid Scratch’s deputy editor, Rebecca Hitchon, a visit… Stella of Stella A. – Nail Artist is based in Swanley, Kent, and travelled six miles to my home in Orpington. It was a gloomy and wet day,…

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Josephine Mensurah Tech Talk

Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry

By Alex Fox | 23 November 2024

A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of techs, from all over the globe. First-time competitor, Josephine Mensurah, took the bold move of jumping into the arena in…

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Drew Sallows Tech Talk

Insights from a trans nail tech: what I want you to know

By Rebecca Hitchon | 19 November 2024

Drew Sallows of @t4tnails feels fortunate to have been surrounded by love throughout their nail career: working in accepting salon spaces, while being able to do the job that they adore. “I always knew I wanted an artistic career, and spent a lot of time watching content by Cristine of Simply…

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The experience of male nail techs in 2024: what’s it like?

By Lilly Delmage | 19 November 2024

Scratch reached out to male manicurists to better understand their experiences within the current beauty industry environment. Here’s what they said… Danny Manchip Instagram: @beausbeautybox Scratch Stars award winner & Beau’s Beauty Box owner, Danny, shares how being a man in the industry has impacted him: “If anything, these days…

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Texas nail tech: Clients have walked away from my services because I’m transgender

By Lilly Delmage | 18 November 2024

Texas-based nail technician, Dylan Michaud, shares how she refuses to let gender discrimination stand in the way of her career success… Having faced multiple clients refusing her services due to her gender, Dylan reveals her outlook on those experiences. She says: “Fortunately, I am very understanding that not everyone agrees…

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Asher Maynard Trans Tech Talk

Trans nail tech: A client prepaid for appointments to help fund my top surgery

By Rebecca Hitchon | 16 November 2024

“Not only have I received allyship from other nail techs and my clients, but I’ve been given tangible support through my transition,” says Asher Maynard, a transmasculine and non-binary nail tech based in Seattle, USA. The pro has received so much support, that one client prepaid for her appointments to…

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