TECHS & SALONS

BFLY salon in Derby

The Derby beauty salon where clients & staff are ‘one big family’

By Jess Watts | 24 August 2025

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south of Derby city centre, was converted from a tattoo parlour to a luxurious relaxation hub in 2024, spearheaded by owner, Holly Asamoah. The salon space is reflective of Holly’s preferred…

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Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

By Jess Watts | 21 August 2025

Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…

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Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

By Guest Writer | 20 August 2025

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…

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Aug 25 low res scratch cover

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Kayley cairns nhs nails

Mani Monday: Nails in honour of the NHS

By Alex Fox | 13 April 2020

Multi award-winning nail artist and Scratch Stars finalist 2020, Kayley Cairns, speaks to Alex Fox about the steps she took to create extreme stiletto nails in honour of the NHS amidst the coronavirus pandemic… Humbled, as we all are watching key workers dedicate their time to saving lives, nail professional,…

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Jemma ball

WHAT I’M WEARING: Jemma Ball, Jemma Elizabeth Beauty

By Sophie Nutt | 12 April 2020

We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Elizabeth Beauty, wears a dainty butterfly nail look for spring. “I created the nails by using a base of CND Shellac™ in Bouquet – it’s the perfect semi-sheer pinky nude base. I then painted the butterfly…

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Amy pierce beauty loft

Rochdale nail tech to appear on ITV to discuss business impact of COVID-19

By Helena Biggs | 9 April 2020

Amy Pierce, founder of The Beauty Loft in Rochdale, is to appear on ITV’s Tonight show to reveal the impact of coronavirus on her business. Airing at 7.30pm on 9 April, the programme explores the emotional and financial implications that COVID-19 is having – and may continue to have –…

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Lizzy wade lead

Salon in the Spotlight: Lizzy’s Nails, Norfolk

By Kat Hill | 8 April 2020

Starting out as a mobile technician, Lizzy Wade built up a loyal clientele and was soon seeking a more permanent base for her beauty business. “I decided to set up a salon space at home,” Lizzy explains. “This meant I could fit more clients into my busy schedule and arrange…

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Amber jane mcleod

Tech Talk: Spreading positive vibes via a 4D Piglet

By Helena Biggs | 7 April 2020

Scratch shines the spotlight on Amber-Jane McLeod, a talented tech who has crafted a 4D creation to promote positivity during the coronavirus outbreak Amber-Jane McLeod of The Little Beauty House, Salisbury, began her journey into the nail industry eight years ago, when she trained in Gelish application courtesy of the…

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Diana pajeva

#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art

By Sophie Nutt | 7 April 2020

We want to see the nail designs that are proving popular on your social media pages! Diana Pajeva, of Diana’s Nail Art, says that this tropical nail look has been popular with her followers. “This wild tropical look has been very trendy for quite a while now. We see it…

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