TECHS & SALONS
Scratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…
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Norwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…
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Step inside the nail salon & academy by the sea on the Isle of Wight
The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and education. The cosy salon is located in Rebecca’s home on the Isle of Wight and provides the ultimate relaxation spot for clients. “The space used to be the utility room…
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Read the latest issue
What is your trademark nail style? My go-to style is colourful, glittering designs, featuring Swarovski crystals or nail art. I am not afraid of colour, and neither are my clients! In fact, it’s rare for me to use the same shade twice in one day. I also love doing a…
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Newly opened, Awe London has been a bolt of blue in South Woodford. “This is my first venture into salon ownership,” smiles director, Kamden Monplaisir. “My aim is to provide awesome and accurate treatments in a beautiful environment, while keeping client wellness at the forefront of what we do.” Specialising…
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Autonomous sensory meridian (ASMR) is a trend that dates back as far as 2013 on YouTube and is continuing to grow in popularity, with over 13 million ASMR videos currently on the platform. The trend isn’t slowing down, either, as there was a 122% increase in searches for ASMR videos from January…
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We want to see the designs trending at your nail desk! Leanne Townsend, of Harts & Bows, reveals bright, sparkling nail designs have been popular with her clients. “My clients are loving Mylar Flakes at the moment. They are stunning in the light! Teamed with Swarovski crystals and you have…
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Begin the week the right way with some nail inspiration this mani Monday! Halloween is a mere 10 days away, so expect the spooky nail requests from clients to be flooding in if they haven’t already! We love these edgy and chic Halloween-inspired nails by @bhambnails, using The Gel Bottle…
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We want to see what you’re wearing on your nails! Kirsty Coltman, of Glamour and Nails, wears an eye-catching pink and black nail look. “I created these nails using Team Gorgeous Acrylic. The colours are beautiful and I used Pop Tart, New York and Clear Candy. For the glitters I…
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