TECHS & SALONS

Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

By Jess Watts | 21 August 2025

Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…

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Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

By Guest Writer | 20 August 2025

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…

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Reverie beauty room on the isle of wight

Step inside the nail salon & academy by the sea on the Isle of Wight

By Jess Watts | 16 August 2025

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and education. The cosy salon is located in Rebecca’s home on the Isle of Wight and provides the ultimate relaxation spot for clients. “The space used to be the utility room…

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The journey to opening my first nail academy – Part 4

By Erica Turley | 6 June 2019

The work on the academy is coming on extremely well and everything is coming together rather quickly. I think that because so much time and effort has been spent in doing preparation work of the building, it was hard to see the wood from the trees! We are now upstairs…

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Katie masters

MANI MONDAY: Ocean sky

By Sophie Nutt | 3 June 2019

Begin the week the right way with some nail inspiration this mani Monday! Katie Masters (aka @nailthoughts) has blown us away with these nails that replicate mini art masterpieces. Completely open to interpretation, this nail design can be seen to replicate the sky, ocean or blue hued marble technique. Katie…

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How partnering with Urban can benefit your career

By Sophie Nutt | 30 May 2019

Work at your own pace with Urban, the platform looking to transform the wellness industry by offering nail technicians the chance to work where and when they want. The booking app allows techs to set their availability with no maximum or minimum working hours and a setting to select their…

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Elli kershaw

#TRENDINGTUESDAY Elli Kershaw, So Polishable

By Sophie Nutt | 28 May 2019

We want to see the designs trending at your nail desk! Elli Kershaw, of So Polishable, reveals iridescent nails have been popular with her clients recently. “I’ve found the iridescent glitter designs really popular for holiday nails, they go with everything and have a ‘wow’ factor – they look so…

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All things beauty

MANI MONDAY: Funky cow print

By Sophie Nutt | 27 May 2019

Begin the week the right way with some nail inspiration this mani Monday! A trend that has made a mark over the past few months is cow print, and while the design can be jazzed up through different hues within the traditional pattern, talented tech Jema Baynes has taken it…

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Kelly wells copy

WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 26 May 2019

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, wears blue nails after the birth of her baby boy. “Firstly, I stamped a lace pattern onto two nails and then used a lovely blue gel polish, leaving a small gap by the cuticle to…

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