TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Nail Tech Talk Emma Stephens Of Gemini Nails Sussex

Nail Tech Talk: Emma Stephens of Gemini Nails Sussex

By Callie Iley | 27 March 2024

Get to know Emma Stephens of Gemini Nails Sussex, as she shares her story as a nail artist living with chronic illnesses and reveals the inspiration behind her dazzling nail designs… Emma remembers seeing press-on nails for the first time at Claire’s Accessories, noting that since that moment, she was hooked. “Nails…

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Mayfair celebrity beauty hotspot marks 10-year milestone

By Callie Iley | 24 March 2024

Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…

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Salon in the Spotlight: KHAOS Nail Bar, Ross-on-Wye

By Callie Iley | 21 March 2024

Having worked at a previous premises alongside one another, KHAOS Nail Bar co-owner trio, Georgie, Jess and Niamh, outgrew the space and set out to create a salon brand of their own. “Georgie came up with the name,” they remember. “After that, we decided to follow suit and go mental…

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Nail Tech Talk: Leanne Briggs of Empowering Beauty 

By Callie Iley | 20 March 2024

Rebranding her business to Empowering Beauty, Leanne Briggs reveals the meaning behind her name choice and shares the story behind her luxury mobile nail and beauty business… Growing up, Leanne’s mother was a hairdresser, giving her exposure to the beauty industry from a young age. Attending college at the age of…

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Nail Tech Talk: Monica Malfa of The Cosmic Nails Club

By Callie Iley | 17 March 2024

Discover the personal significance behind Monica Malfa’s choice of The Cosmic Nails Club as the name for her beauty business, as she reveals her next steps in the nail industry… With a background in marketing spanning nine years, Monica Malfa was head of department at a trade-exclusive printing company when…

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Endometriosis

My life as a nail technician with endometriosis

By Scratch Staff | 15 March 2024

The NHS states that endometriosis is a condition where tissue similar to the lining of the womb starts to grow in other places, such as the ovaries and fallopian tubes. It is a long-term condition, which can have a variety of symptoms and affects each woman differently, ranging from severe…

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