TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Lauren holmes

SPOOKY SPOTLIGHT: Lauren Holmes, Nailed It Beauty

By Kat Hill | 25 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tastic designs – will your clients dare to try them this spooky season? Lauren Holmes, of Nailed It Beauty, created this portrait of Pennywise, the villainous clown from the film, IT. “To create this design, I used…

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Danni, chewitt's nails & beauty

SPOOKY SPOTLIGHT: Danni, Chewitt’s Nails & Beauty

By Kat Hill | 24 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tastic designs – will your clients dare to try them this spooky season? Danni, at Chewitt’s Nails & Beauty, created this characterful design featuring Jack Skellington! The iconic character from Tim Burton’s film, The Nightmare Before Christmas, was hand…

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#TRENDINGTUESDAY Mel Laszkowicz

By Kat Hill | 24 October 2017

We want to see the designs trending at your nail desk! Mel Laszkowicz has found the classy combination of pink, white and metallic tones have been requested by her clients seeking a nail look for the seasonal transition. I have found that designs with nude and white tone, with plenty…

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Amy thompson

SPOOKY SPOTLIGHT: Amy Thompson, Fingertip Beauty

By Kat Hill | 23 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tastic designs – will your clients dare to try them this spooky season? Amy Thompson, of Fingertip Beauty, created this magnificent mani featuring Maleficent – a witchy Disney villain! Amy created the look with a variety of…

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SPOOKY SPOTLIGHT: Hayley Black

By Kat Hill | 22 October 2017

The countdown to Halloween has begun! We’re putting the spotlight on boo-tiful products and fang-tastic designs – will your clients dare to try them this spooky season? Hayley Black created this devilishly detailed design! Using Nail Gaga products, Hayley combines black, white and red shades with create a striking effect with…

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Lydia champion

WHAT I’M WEARING: Lydia Champion, Paint Me Pretty by Lydia at The Little Beauty Box

By Kat Hill | 22 October 2017

We want to see what you’re wearing on your nails! Lydia Champion has been wearing this super seasonal design. “To create this look, I started with Gelish colour, Seal the Deal,” Lydia reveals. “I then used some foil nail art on the tacky layer. To get the desired effect, I used…

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