TECHS & SALONS

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Midwife & nail tech: ‘Whether in a delivery room or my nail studio, I love supporting women’

By Lilly Delmage | 5 May 2025

Meet Leila Zahedi: a midwife, nail tech & co-founder of Better Births London – best known as The Midwives in Your Pocket® (MIYP®), a WhatsApp support service offering real-time, compassionate guidance seven days per week. Born in Iran, Leila moved to London and was raised by her single mother and…

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Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients

By Rebecca Hitchon | 26 April 2025

Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space for her salon business. Having struggled with the heat and lack of space when working from her conservatory previously, it…

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Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

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#TRENDINGTUESDAY Kass Dixon

By Kat Hill | 22 August 2017

We want to see the designs trending at your nail desk! Kass Dixon has found chameleon pigments have been popular with clients seeking a shimmery summer look. “Chameleon pigments have been so popular because they can go over anything, they are so versatile!” Kass enthuses. “My clients have been choosing them…

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SALON IN THE SPOTLIGHT: Penny Smith, Beautifix

By Kat Hill | 16 August 2017

Recently redecorated, Penny Smith at Beautifix has never felt more at home in her home salon. “I set up by myself two years ago after struggling within other salons, I started seeing client in my sister’s old bedroom. There was even a bed in there to start with! Two years…

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#TRENDINGTUESDAY Stacie Richardson

By Kat Hill | 15 August 2017

We want to see the designs trending at your nail desk! Stacie Richardson is still finding the baby boomer design is proving popular with clients. “I think the design has been popular because they are so clean and classy looking,” Stacie enthuses. “I’ve also noticed a lot more nail technicians creating…

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WHAT I’M WEARING: Jade Robinson, JADE: Professional Beauty

By Kat Hill | 12 August 2017

We want to see what you’re wearing on your nails! Jade Robinson, of JADE: Professional Beauty, has been wearing these Game of Thrones nails – just in time for the new series! “The reason for these nails is I am a massive Game of Thrones fan!” Jade reveals. “With the new series recently starting,…

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#TRENDINGTUESDAY Shannen Parry

By Kat Hill | 8 August 2017

We want to see the designs trending at your nail desk! Shannen Parry has found iridescent flakes – or ‘unicorn flakes’ – have been popular with her clients. “The unicorn flakes have been super popular in the salon as I feel that their iridescent effect makes them stand out instantly,”…

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WHAT I’M WEARING: Līga Tukmane

By Kat Hill | 5 August 2017

We want to see what you’re wearing on your nails! Līga Tukmane has been wearing a totally tropical design, featuring summery shades and 3d detailing. “I created the nails for my best friend’s birthday party,” Līga explains. “To create the design, I started with a base of E.Mi  Emilac in Hawaiian Party, an…

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