TECHS & SALONS

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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This Victorian-style Doncaster beauty salon is designed to feel like home

By Jess Watts | 26 July 2025

Salon owner, Khristie Lawton, shares how she crafted a home-away-from-home oasis just outside the hustle and bustle of Doncaster city centre. Relaxing, welcoming, and safe are three words that inspired the design of Khristie Lawton’s Victorian-style salon. Defining her parents’ living room as the muse for the space, Khristie explains…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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Hampshire nail pro on maternal mental health struggles & pressure to be a perfect mum

By Guest Writer | 25 May 2025

Andover-based nail artist & educator, Jo Bennett, opens up about feeling her lowest after having twins… When I was a new mum, I struggled to focus, my mood dropped significantly and I had no motivation, whether to take my twins out, work or even wash my face. I also had…

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Having a niche as a nail tech: is it important?

By Lilly Delmage | 24 May 2025

Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer…

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The nail techs who went from online friends to podcast hosts

By Lilly Delmage | 23 May 2025

Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous…

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Mental health emily harris

Devon nail tech & mental health first aider on how to prioritise wellness in the salon

By Rebecca Hitchon | 18 May 2025

“While holding clients’ hands – quite literally for hours at a time, they can open up, allowing you to celebrate the ups in their lives, but also the downs,” says Emily Harris, owner of North Devon business, Vanity Nails & Tanning. The passionate pro is a qualified mental health first…

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My client’s nautical-themed manicure went viral on her cruise ship holiday

By Lilly Delmage | 18 May 2025

Manchester nail tech, Natalie Reay, and her client, Joanne Darby, spent over twelve months planning Joanne’s nail design for her cruise holiday – a style that unexpectedly found fame among cruise-goers, sparking conversations, connections and creativity. Imagine having ‘famous’ nails. This was the experience of Joanne Darby, who turned to…

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Laura gilbert anderson maternal mental health

Portsmouth nail pro: What I learned from mental health struggles during pregnancy

By Guest Writer | 15 May 2025

Laura Gilbert-Anderson of Basic Witch Nails shares her maternal mental health experiences and what they have taught her… I was diagnosed with a liver condition during my first pregnancy, so my baby and I had to be closely monitored. If test results weren’t good, it meant days spent at the…

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