TECHS & SALONS

Lilly web newsfeature lead 1200x800px 165

Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

Read More
Lilly web newsfeature lead 1200x800px 163

Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

Read More
Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

Read More
Mar25 Low Res Cover For Web 600

Read the latest issue

Kate morgan the beauty hut salon in the spotlight header

Salon in the Spotlight: The Beauty Hut, Pontyclun, Wales

By Callie Iley | 15 December 2022

The Beauty Hut opened its doors in July 2022, when Kate Morgan made the decision to move from her home based salon into a premises on a busy high street. “My vision is to create a one stop shop, offering a complete package of treatments including nails, lashes, waxing, massage,…

Read More
Townhouse covent gardens and festive collection header

Townhouse salon announces launch of Covent Garden location & Festive Collection

By Callie Iley | 13 December 2022

Scratch Stars Nail Salon of the Year 2022, Townhouse, has unveiled its eighth location in The Yards, Covent Garden, alongside the launch of the Townhouse Festive Collection. The salon Located within a few minutes’ walk from Covent Garden tube station, the salon sees Townhouse’s signature Insta-worthy décor brought to the…

Read More
Emily jones nail tech talk header

Nail Tech Talk: Emily Jones of Nailed By Emily

By Callie Iley | 10 December 2022

Nail Tech Talk: Emily Jones of Nailed By Emily North Yorkshire-based tech, Emily Jones of Nailed By Emily, chats to Scratch about mobile tekking alongside her studies at university and her passion for creating nail art.  “My nail journey began in summer 2020. As a university student who lives at…

Read More
Gemma hill meraki salon in the spotlight

Salon in the Spotlight: Meraki, Bulkington, Warwickshire

By Callie Iley | 8 December 2022

Salon in the Spotlight: Meraki, Bulkington, Warwickshire Gemma Hill qualified as a nail technician in 2016, engaging in extensive training with CJP Nail Systems alongside 1-2-1 sessions with other nail technicians. She set up working in a salon, however due to the lockdown in 2020, the salon closed. This encouraged…

Read More
Simply perfection beauty salon in the spotlight

Salon in the Spotlight: Simply Perfection Beauty, Canterbury, Kent

By Callie Iley | 1 December 2022

Salon in the Spotlight: Simply Perfection Beauty, Canterbury, Kent Shelley Read didn’t initially pursue a career in nails, despite wanting to enter the beauty industry when she left school. “I finally trained up in 2019, and I can’t believe I didn’t do it sooner,” Shelley beams. “My salon is located…

Read More
Alice molyneux ntt header

Nail Tech Talk: Alice Molyneux of Cherry-B Studios

By Callie Iley | 26 November 2022

Nail Tech Talk: Alice Molyneux of Cherry-B Studios Alice Molyneux of Cherry-B Studios sits down with Scratch to chat about her inclusive nail studio and her future career goals… “My signature style is something that is painterly and realistic looking, such as dreamy skies, portraits, foliage and fine line illustrations,”…

Read More