TECHS & SALONS

Reverie beauty room on the isle of wight

Step inside the nail salon & academy by the sea on the Isle of Wight

By Jess Watts | 16 August 2025

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and education. The cosy salon is located in Rebecca’s home on the Isle of Wight and provides the ultimate relaxation spot for clients. “The space used to be the utility room…

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Inside the child-friendly countryside nail salon that caters to comfort

By Jess Watts | 8 August 2025

Meet Kay Kirsop, the owner of Kay Cooper Nails, a child-friendly salon that prides itself on comfort and safety. Kay Kirsop has always loved nails. “From Tipp-Exing the tips of my nails in primary school, to being suspended at the age of 14 for refusing to take off acrylic enhancements,…

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Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Townhouse expands into Surrey with Guildford salon launch

By Callie Iley | 23 February 2023

Scratch Stars Nail Salon of the Year 2022, Townhouse, has expanded its franchise with its first stand-alone salon outside of London. Bringing its luxury manicures and pedicures, modern interiors and seasonal nail styles to Surrey, Townhouse Guildford is located in the heart of town in the Tunsgate Quarter, situated among the…

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Nail Tech Talk: Sophia Stanley of Mama Mani Nails

By Callie Iley | 18 February 2023

Natural nail specialist & mother of two toddlers, Sophia Stanley, reveals her child-friendly nail space and why adding a play area has enticed a greater clientele. Affectionately titled ‘Mama Mani Nails’, Sophia Stanley’s business operates from her home in Walsall, with a focus on services that can be enjoyed by…

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Salon in the Spotlight: Lilly’s Beauty Cabin, Norfolk

By Callie Iley | 16 February 2023

Lilly Rose Spelman has always had close ties with the beauty industry, having spent six years working for top beauty brands including Chanel, Estée Lauder, Urban Decay and GHD, but her end goal was always to own her own business. “I took some time out of the beauty industry to…

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Champion tech shares process behind extreme Valentine’s nail style

By Rebecca Hitchon | 14 February 2023

Anita Chahal of Anita Chahal Creative Designer Nails, North Wales, shares how she created this enchanting, extreme length design and its romantic inspirations. The talented tech, who has been in the nail industry for 23 years, is an educator for Nail & Beauty Excellence (NBE). At Nailympia London 2022, she…

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Nail Tech Talk: Joss Neaves of Cloud Nine Nails

By Callie Iley | 11 February 2023

With a passion for art and big dreams for the future of her beauty business, Oxfordshire-based tech, Joss Neaves of Cloud Nine Nails, works from her home studio, offering hand-painted nail art to clients. “I was originally attracted to the nail industry because of the nail community. When I got…

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Amanda wesley smith salon feature

Salon in the Spotlight: Nails by Amanda, Market Harborough

By Callie Iley | 9 February 2023

When Amanda Wesley-Smith was applying for work as a dental receptionist in early 2020, she could never have imagined that by the end of the year, she would be a fully-qualified nail technician about to enter yet another national lockdown. “At the beginning of 2020, I accepted a job as…

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