TECHS & SALONS
Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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This Victorian-style Doncaster beauty salon is designed to feel like home
Salon owner, Khristie Lawton, shares how she crafted a home-away-from-home oasis just outside the hustle and bustle of Doncaster city centre. Relaxing, welcoming, and safe are three words that inspired the design of Khristie Lawton’s Victorian-style salon. Defining her parents’ living room as the muse for the space, Khristie explains…
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Inside the Leeds nail salon known for its Y2K decor & viral nail art
Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…
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Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…
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Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…
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Spa manager, Charlotte Bull, tells all about Soholistic Spa at Ham Yard Hotel, London: an underground, luxury beauty space. Once a derelict space, the site of Ham Yard Hotel in the heart of dynamic Soho was transformed by the Firmdale Hotels group in 2014. Situated next to Piccadilly Circus and…
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The ultimate guide to everything you need to know as a nail tech who wants to capture high-quality nail photos… First impressions matter. Blurry, dark or low-resolution photos can make it difficult for social media users to properly appreciate your nail creations, which could impact whether they decide to book…
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Scratch chats to Andover nail tech, Jo Bennett, about her experiences suffering with chronic condition, endometriosis. Endometriosis is a condition which targets the uterus, causing tissue, similar to the lining of the uterus, to grow outside of it. Common symptoms include, but aren’t limited to, severe pelvic pain and extreme…
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The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…
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