TECHS & SALONS

BFLY salon in Derby

The Derby beauty salon where clients & staff are ‘one big family’

By Jess Watts | 24 August 2025

Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south of Derby city centre, was converted from a tattoo parlour to a luxurious relaxation hub in 2024, spearheaded by owner, Holly Asamoah. The salon space is reflective of Holly’s preferred…

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Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

By Jess Watts | 21 August 2025

Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…

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Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

By Guest Writer | 20 August 2025

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…

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Nails by sarah astles lead

Salon in the Spotlight: Nails by Sarah Astles, Wallasey Village, Wirral

By Kat Hill | 2 December 2020

After closing the doors to her high street salon during the first lockdown, Sarah Astles set about creating a new salon in her garden, ready to reopen in July. Now, Sarah works from a pretty pink cabin and hasn’t looked back. “My husband and I built the cabin ourselves, so…

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Full coverage tips

How full coverage nail tips have grown my business

By Scratch Staff | 1 December 2020

Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how the full coverage Quick Tips system has helped her business bloom. How have quick tips changed my business? I have been a nail tech for just under two years now and I first qualified…

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Shannon rae smith header pic

#NowTrending: Stunning snakeskin nails by Shannon Rae Smyth

By Callie Iley | 1 December 2020

Scratch chats with Shannon Rae Smyth of Shannon Rae Nail Artist about her love for nails, as she explains how she created this striking snakeskin nail design…   I started doing nails as a hobby; having always had both an interest in, and a passion for nail design. I spent…

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Hannah taylor insta pic

TECH TALK: Hannah Taylor of Hannah Taylor Beauty & Makeup

By Callie Iley | 28 November 2020

Scratch chats to Magpie Beauty brand ambassador, Hannah Taylor of Hannah Taylor Beauty & Makeup about her career and future goals. Tell us about your nail career so far… My name is Hannah, and I’m a nail tech, make-up artist and beauty therapist. I’ve been working in the industry since…

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Anna khanna socialista

5 ways to improve your social media nail content

By Guest Writer | 25 November 2020

Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…

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Palm salon and spa lead

Salon in the Spotlight: Palm Salon and Spa, Cambridgeshire

By Kat Hill | 25 November 2020

Located in an old telephone exchange office, Palm Salon and Spa offers the residents of Melbourn in Cambridgeshire the ideal setup to escape day-to-day life with indulgent nail and beauty treatments. “I took over the Exchange back in February this year,” smiles owner, Francesca Roughan. “When I took it over, it…

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