Beauty salon chain undergoes striking rebrand
By Helena Biggs | 24 December 2019 | Movers & Shakers, News
Lashious Beauty, a chain of 17 salons across the UK, has rebranded to Rawr. Established in 2009, the salon chain offers brow, lash and nail services in locations including Primark stores across the country.
It underwent a striking rebrand late last year, with the new name ‘Rawr’ complemented with tagline – #FeelYourFierce. This rebrand sees modern, slick and bright décor, with the opening of a flagship salon in Rathbone Square, London.
“Rawr is re-defining the beauty industry with its team of experts specialising in meticulous manicures, brushed-up brows, rawr-laxing massages and envy-inducing eyelash extensions – all within in a blink of an eye,” reads a statement on the Rawr website. “We champion originality, so step into our vibrant salons and leave radiant.”
The rebrand was celebrated with a launch party at the flagship salon for press and associates, followed by an afterparty with performance from British rapper and singer, Stefflon Don.