BUILD, ENHANCE & EXTEND with 12 shades of iZ Beauty Pro Colour

By Helena Biggs | 27 November 2017 | Launches, News

Offer added strength and decadent colour overlays with PRO Colour from iZ Beauty of London.

Serving up 12 shades of a self-levelling formula that negates the need for primer or base coat, the product is a soft and flexible LED/UV gel that soaks off.

Available in two formulations, Buildable Colour and Builder/Cover, the range utilises the brand’s PRO Base & Build iZ Gel at the heart of the formulation. The Builder/Cover shades – of which there are five – can be used an an overlay and to sculpt and extend to create a perfect French.

The Buildable Colour gels can aid shape and fill ridges or dips for a smooth finish – without the need for a separate clear gel, base coat or primer.

“As the market gravitates toward LED technology, we knew the time would come to introduce an LED range,” comments Nicola Hammon, marketing director at Izabelle Hammon Ltd. “The PRO Colour range has been in development and testing for over a year, as we wanted to ensure the best results – as well as another reliable, long-lasting and high quality professional system.”

PRO Colour is available from www.izabellehammon.com

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