Chloe Randall

Do you know the 4 Beauty & Personal Care trends for 2021?

By Chloe Randall | 03 February 2021 | Movers & Shakers, News

Mintel Web Feature

Mintel has revealed its insights into the global beauty and personal care trends for the next year in the Global Beauty and Personal Care Trends 2021 report.

Here are the four consumer drivers that will be most relevant to the global beauty and personal care industry this year:

1. Wellbeing

“The concept of total wellness has become integral to beauty routines; as stress and mental health take over the conversation, brands have an opportunity to build normality through routines with consciously created products that keep consumers protected, bring value to purchase decisions, and rebuild trusting brand relationships.”

2. Value

“Consumer priorities have shifted in light of lifestyle changes due to Covid-19. As spending comes under scrutiny, product functionality and purpose drives usage. Value is measured in quality, convenience and purchase impact rather than currency as consumers trade up and down across categories. Luxury takes on a new definition as consumers evaluate the money vs time proposition.”

3. Technology

“How consumers discover and purchase products have shifted permanently with technological integration paving the way for the future. Robust ecommerce strategies will allow brands to win with a true omnichannel approach that pushes the boundaries, engages all of the senses, and offers new layers of digital experience to guide shoppers.”

4. Surroundings

“As consumers emerge from COVID-19 confinement, the relationship to their surroundings has shifted, forcing them to re-evaluate purchase priorities with eco-ethical considerations driving more conscious purchases. Safety and efficacy go hand-in-hand as consumers look to the concept of total protection regardless of where they live.”

For the full Global Beauty and Personal Care Report 2021, visit