Plum perfect: 15 ways to style purple nails & products to nail the trend

As predicted by WGSN’s Global Colour Forecast, purple is already a huge hit for autumn/winter 2026. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.”

This year, burgundy is making way for a cooler-toned colour: universally loved fruit and stunning nail shade, plum.

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Incredibly versatile, the hue can be worn as a vampy nod towards the cooler months, or a sweet sigh looking back on summer.

Plant a seed of inspiration with these plum nail designs and product recommendations…