Multi award-winning tech reveals own gel polish range

By Helena Biggs | 01 December 2019 | News, Products & Treatments

Gemma Lambert Gems Gel Polish

Esteemed UK educator and tech, Gemma Lambert, has unveiled Gems Nail Systems – her own brand of professional nail products.

Two years in the making, the first products to be released under the Gems Nails Systems name are gel polishes. There are 25 shades in the range, alongside a UV/LED lamp, four prep/finishing products and marketing posters.

“I saw a gap in the market for an affordable gel polish line with high pigmentation and self levelling properties, and one that doesn’t sink to the sides of the nail and add bulk,” Gemma reveals. “My team and I tried samples from so many companies from all over the world and so when we finally found what is now Gems, we were over the moon!

“We plan to double the colour range within six months and have also introduced Betty Base, Martha Matte, Tina Top and Felicity Flex to the essentials range. All Gems gel polishes have female names and corresponding elite glitters from The Nail Team brand.”

The Gems UV/LED lamp is white with a gold trim and has four time settings, a time display, removable base and low heat setting.

“The 10ml bottles have been custom designed with rose gold lids and colour showing cap,” Gemma continues. “We have also created over 10 marketing images to attract the attention of customers, and they can be used as in-salon posters, social media adverts or on email campaigns.

“We are so proud of Gems and look forward to launching more products and tools next year.”

Gems is available via www.gemsnailsystems.com