OPI partners with Hello Kitty for festive nail colour collection
By Helena Biggs | 03 October 2019 | News, Products & Treatments
OPI has partnered with pop culture icon, Hello Kitty, for a second time to create the Hello Kitty Collection by OPI for the 2019 festive season.
The first Hello Kitty Collection by OPI launched in 2016, and saw one of its shades, Let’s Be Friend’s, become the most searched for OPI shade of all time.
“Our partnership with OPI was one of our most popular collaborations to date,” comments Jill Koch, Sr. VP of licensing & business development at Sanrio, Inc. “Our avid fans from around the world will love this new collection and it arrives just in time as we celebrate Hello Kitty’s 45th Anniversary this year.”
Born from the Japanese ‘omotenashi’ tradition of gift giving, the 2019 OPI Hello Kitty Collection presents 12 signature shades plus three festive glitters, an advent calendar, Christmas cracker and mini ornament.
Inspired by the first collection, best-selling shade Let’s Be Friends!, a powdery pink, will make its return alongside shades inspired by frosty landscapes and velvet textures. All 15 Hello Kitty Collection shades are available in classic nail lacquer, long-wear Infinite Shine and GelColor formulas.
“We were blown away by the response from the first Hello Kitty Collection, and the demand hasn’t stopped three years later,” explains OPI co-founder & brand ambassador, Suzi Weiss-Fischmann. “With the Hello Kitty by OPI Collection, we bring together two global icons that embrace having fun, being chic and loving colour!”
“Let’s Be Friends! is the most searched for OPI colour in the brand’s history,” adds OPI global director of colour collections, Jill Bartoshevich. “We had to bring back this perfect powdery pink. It’s joined by an array of shades that are all must-haves for the season – whether heading to a holiday party or looking for that special gift.”
The Hello Kitty Collection by OPI is available via www.opiuk.com