4 in 5 consumers struggle to trust beauty brand transparency, according to Provenance report
Beauty brands are facing more challenges than just creating the best product in their relevant field. Now, when consumers buy beauty products, they are wanting more than the benefits to their body, they are also wanting to know that the product is sustainable and the brand who produce it has…
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Bring the wonders of nature to fingertips with Mii’s autumn 2022 nail shades
Mii Cosmetics has released its autumn 2022 nail colour collection, Nature’s Mosaic, featuring six shades inspired by the wonders of nature. The hues, which range from dark forest green to shimmery magenta, are available in the brand’s Colour Confidence nail polish formula and are designed as a go-to colour palette…
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Cosy up with the Halo Gel Polish Winter Warmers nail collection
Pure Nails is inviting nail techs to embrace the cosiness of the winter season with the Halo Gel Polish Winter Warmers collection. The collection comprises six soothing green hues and rich red shades, as follows: Pine – a mesmerising, earthy pine green. Evergreen – a dark and mysterious forest green.…
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WINNER ANNOUNCED: Scratch Snap October 2022
The winner of Scratch’s monthly nail art challenge has been announced as Jade Barnes. In a showcase of talent, techs stepped up to the Scratch Snap challenge for October & created nail designs inspired by ‘October’s birthstone, the opal’ in the bid to win a prize from Izabelle Hammon. Judged by Scratch’s news…
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Get ready to celebrate with Light Elegance’s 12-piece party collection
Light Elegance has unveiled its dramatic and daring collection for the winter season, A Party to Remember, comprising 12 shades. Six of the shades are available in three formulations, LE ButterCream, LE Colour Gel and P+ Gel Polish, each designed to meet the everyday needs of nail pros and their…
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Professional nailcare market in the UK grows by 3.4% in 12 months
Kline Group has announced in a recent report that the UK’s professional nailcare market has reached £42 million, growing at 3.4% in 2021, compared to 2020. In the report, this growth was put down to the fact that most marketers restocked their inventory in 2021 as the salons reopened, which…
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Sparkle & shine with OPI’s Jewel Be Bold 15-piece nail colour collection
OPI has announced its Jewel Be Bold collection for the festive season 2022, comprising 12 shades and three limited edition glitters. “From bold to refined, glitters, metallics and shimmers appear everywhere during the holiday season – and nails are no exception,” says Georgina Emsley, OPI UK director. “I’m excited to…
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Passionate about vegan beauty? Meet Laura Rudoe, founder of Evolve Organic Beauty
Laura Rudoe, founder of Evolve Organic Beauty, chats with Scratch about the story behind her brand & its expanding range of product offerings, including hand cream and cuticle oil… Offering vegan, cruelty free and eco-friendly products handmade at its Hertfordshire studio, Evolve Organic Beauty was founded by Laura Rudoe…
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Want to master mystical nails? Try INK London’s limited edition iLac Extreme Gel Polish
INK London has expanded its product offering with six limited edition iLac Extreme Gel Polish shades. Each iLac gel polish has a magical and mystical name, and the shades offer a shimmering cat eye effect when used with a magnet. The iLac Extreme shades are: Alegra Esmerelda Glinda Malificent Sanderson…
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Be ‘Fashion Forward’ with Izabelle Hammon’s 6 AW22 nail shades
Izabelle Hammon has released the Fashion Forward collection; six stylish shades for autumn/winter available in Calgel and Pro Colour. Delivered in eco-friendly packaging which is reusable and fully recyclable, the elegant and on-trend hues are vegan-friendly and cruelty free. The shades in the Fashion Forward collection are: Alla Moda –…
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The GelBottle Inc unveils 10 trend-led nail shades in House of TGB collection
The GelBottle Inc’s autumn 2022 collection of gel polish ‘combines glamour and attitude’ in 10 head-turning shades. House of TGB features a multitude of textures and finishes, including glass amber and glitter, each available in a full-size 20ml bottle or 7ml minis. The non-yellowing formula lasts up to four weeks…
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Tom Daley announced as Rimmel’s first global male ambassador
Rimmel London is making a splash as it has announced that Olympic diver, Tom Daley is Rimmel’s first global male ambassador. The signing of the Olympic gold medallist and double world champion is part of Rimmel’s mission to break down beauty boundaries and Tom will join the cast of faces…
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101 year old fashion icon Iris Apfel collaborates with Ciaté London for nail & beauty collection
Ciaté London has collaborated with 101 year old American business woman, fashion icon and interior designer, Iris Apfel, on an eight-piece nail and beauty collection, inspired by her iconic looks. Iris Apfel has had a busy career that has spanned long past retirement. Iris Apfel retired in 1991, alongside her…
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WINNER ANNOUNCED: Scratch Snap September 2022
The winner of Scratch’s monthly nail art challenge has been announced as Brigitta Fajt. In a showcase of talent, techs stepped up to the Scratch Snap challenge for September & created nail designs inspired by ‘Lovely Lilies’ in the bid to win a prize from INK London. Judged by Scratch’s news & features writer, Callie…
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Nailympia London 2022: Winners announced
The 16th Nailympia London competition took place in a hybrid format – with categories available to enter online, as well as in person at the two-day Olympia Beauty exhibition. Competitors from all over the globe entered across three divisions, and the winners were announced at a ceremony on stage at…
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