Lfw aw22

London Fashion Week day 1-3: Nails to note

By Rebecca Hitchon | 21 February 2022

Despite England being hit by two storms and severe disruptions since Friday, one place that has remained as dynamic as ever is the capital, celebrating bold and escapist style and nail looks with London Fashion Week. Here, Scratch takes a look at the nail styles not to miss from the…

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The book every lash technician needs on their shelf

By Lilly Delmage | 19 February 2022

Renowned for her Lash Bible book series, Teresa Smith, returns with two new revised additions of the original The Lash Bible. 10 years since the original bible, the leading lash artist, author, and international educator encapsulates the modern desire of enhancing our natural beauty in the new bible renditions. Teresa…

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New York Fashion Week: Top runway nail looks

By Rebecca Hitchon | 15 February 2022

New York Fashion Week kicked off on 11 February, bringing with it an array of standout and glamorous fashion, makeup, hair and of course, nail looks. We’ve rounded up some of the best (and boldest) manicures from the autumn/winter 2022 runway below. @byjuanalvear Self-titled nail sculptor, Juan Alvear, served up…

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Salon & spa software co, Fresha, acquires online booking marketplace Bookwell

By Emma Hobday | 15 February 2022

London based beauty and wellness booking software Fresha has obtained Bookwell, an Australian beauty booking platform for salons and spas. Subscription free and quick & simple to use, Fresha is used across 120 countries, with almost $15 billion in value of bookings to date and a system containing 60,000 salons…

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Sally Hansen unveils virtual try-on tool for nail colour

By Rebecca Hitchon | 15 February 2022

Nailcare brand, Sally Hansen, has partnered with beauty tech solutions provider, Perfect Corp., to launch an advanced nail colour virtual try-on experience. The digital feature is the first-to-market application of Perfect Corp.’s AgileHandTM Technology, which allows consumers to view hundreds of Sally Hansen nail colour and finish options on a…

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Beauty ranked as second most popular industry on TikTok

By Emma Hobday | 14 February 2022

The financial experts at Money.co.uk have found that one in four people (26%) shop locally due to being inspired to do so on social media. Taking this statistic, they then wanted to discover which businesses are most successful on TikTok.  Using the hashtag #smallbusiness, the team analysed the new number of views and videos…

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Revealed: 3 key findings from beauty industry report into diversity & inclusion

By Chloe Randall | 14 February 2022

CEW UK, The MBS Group and ScienceMagic. Inc have worked in collaboration to produce a report on diversity, equity and inclusion on the European beauty industry. For this report, The MBS Group, CEW and ScienceMagic.Inc reached out to the 100 largest companies operating in Europe, gathering quantitative and qualitative data…

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Nailchemy witchcraft holographic

Is this Witchcraft? Yes! Discover the dazzling gel polish effect from Nailchemy

By Helena Biggs | 11 February 2022

Elevate your gel polish service and dazzle clients with the magical Witchcraft Gel Polish – available from Nailchemy. Packed with holographic pigment, the formula can be used over any gel polish shade to create an eye-catching effect that appears formed by ‘witchcraft’. What’s more, you can use a magnet before…

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Louella Belle adds eco-friendly Evolve Organic Beauty line to pro product portfolio

By Helena Biggs | 9 February 2022

Louella Belle, distributor of brands including Artistic Nail Design, Morgan Taylor Nail Lacquer, Footlogix and Personaility for the professional beauty sector, has added Evolve Organic Beauty to its impressive portfolio. Evolve, which is stocked in UK retailers including John Lewis, Harrods Beauty and Feel Unique, creates products in small batches…

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Looking for salon workwear that combines professionalism, comfort & style? Check out Funky Scrubs

By Rebecca Hitchon | 8 February 2022

UK brand, Funky Scrubs®, is striving to change perceptions of workwear for the beauty industry and beyond. Recognising that a professional brand image is a direct reflection of your business but also that you need to feel comfortable in the workplace, Funky Scrubs® was founded by Jo Minchin and Lyndsey…

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VTCT hosts action-packed beauty programme for National Apprenticeship Week 2022

By Chloe Randall | 7 February 2022

To mark National Apprenticeship Week 7-13 February 2022, awarding body, Vocational Training Charitable Trust (VTCT) has an action-packed schedule to celebrate the 15th annual event. The theme of ‘Build the Future’ continues for its second National Apprenticeship Week (NAW),  showcasing the impact apprenticeships can have on communities, local businesses and regional…

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Boost your nail & beauty business with government funded training programme

By Chloe Randall | 3 February 2022

The UK government has launched its Help to Grow: Management course in a bid to help small and medium sized businesses boost their performance and growth, not limited to any particular sector. The programme is 12 weeks long and is designed to be taken alongside full time work through a…

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Inclusive skincare platform Black Skin Directory launches training & education course

By Emma Hobday | 1 February 2022

Founded by skincare expert and author Dija Ayodele in 2018, the Black Skin Directory (which helps to connect people of colour with expert skincare professionals) has launched an education platform. Course registration opens on 1 February 2022 with an early bird course registration fee of £179 + VAT (normal price…

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REM sustainable

Looking to make your nail space greener? Check out REM’s sustainable furniture

By Rebecca Hitchon | 1 February 2022

REM has added to its range of salon and spa furniture with items made from sustainably and locally sourced materials. The range includes chairs and nail desks as well as a pedispa, display stand and reception desk. In order to reduce the company’s carbon footprint, around 95% of REM’s product…

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Maidenhead salon to host 24 hour nail challenge for charity

By Rebecca Hitchon | 31 January 2022

Are you used to long working days? How about a 24 hour shift of non-stop nails? That’s what the team at Maidenhead salon, Becki’s Beauty, are doing this March in aid of charity. Taking place between 9am on 18 March and 9am on 19 March 2022, Becki Hobbs and colleague…

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