Beauty industry undergoing ‘drastic change’ due to technology influences
The beauty industry is predicted to cross USD $58.3 billion by 2025, according to Beautyworld Middle East’s intelligence partner, Euromonitor International. Propelled by today’s digitally savvy beauty consumers, the adaptation of technology in the market has catapulted – particularly during the pandemic. “The COVID-19 pandemic has brought about a drastic…
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The 4 Sweet Squared nail kits you need this summer
Sweet Squared has collaborated with four talented nail technicians to launch the Sweet Summer Edit. Finding inspiration from the summer season, Jemma Ball, Laura Costello, Natalie Whitehouse and Conni Arnott have created their own CND™ and Light Elegance kits. Let’s meet the kits… 1. Mediterranean Moments by Jemma Ball Jemma’s…
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Technology takeover? Nail art printer market set to grow by 7.30%
The nail art printer industry is expected to grow at a rate of 7.30% for the forecast period of 2020 to 2027, according to a report by Reports Web. The expanding use of nail art printers in retail, spas, nail and beauty salons and wedding studios is also expected to fuel…
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Covid-19 guidance: What you need to do as a nail tech in Step 4
Prime Minister, Boris Johnson has confirmed that Step 4 of the roadmap will proceed as planned on Monday 19 July 2021, with updated guidance for close contact services being published. From Step 4, which resumes on 19 July, local authorities will continue to have the power to place public health…
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5 ideas nail expert Sabrina Malik implemented to change up her nail studio offering post 12 April opening
Scratch magazine talks to Sabrina Malik, nail professional & beauty therapist, SAB Studio – Specialist in All Things Beauty, Birkdale about how she’s navigated her work life in the salon since the lockdown was lifted on 12 April 20021. The challenge: “I have had to change the way we work…
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Shear Haven launches anti-domestic violence training for nail & beauty salons
New training is launching in the UK and Ireland to help beauty professionals and hairdressers identify the signs of domestic violence with their clients and how to respond appropriately. The training, which has been created by Shear Haven, comes after it was revealed that police in the UK recorded 259,324…
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Champion nail artists Steffi & David Fowler relaunch website & add an exciting feature – SNI Nailflix
Signature Nail International SNI presents ‘SNI Nailflix’ – https://www.signature-nail.com/en/education/nailflix/ . This new and exciting digital platform is brought to the global nail industry by Steffi and David Fowler who 15 years ago made the decision to open the first product-neutral education academy, Signature Nail International. Steffi and David had at that…
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Why white nails are trending on TikTok
Move over updating your relationship status on Facebook; there’s a new way to tell the world whether you’re single or taken. Teens on TikTok are painting their nails white to signify singledom, and baby blue if they’re in a relationship. So, why white? According to Urban Dictionary, white nails mean…
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NAIL BITES: 5 tales from the industry w/c 4 July
Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top 5 nail tales of the week… 1. Harrods to open 3 beauty stores Harrods has announced a national rollout of its standalone brand H beauty. Following the successful introduction of…
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Want on-trend terrazzo nails? Take a look at Magpie Beauty’s nail art collection
It’s time to turn up the terrazzo – Magpie Beauty’s six-piece terrazzo collection is one to behold. Inspired by classic Italian terrazzo marble chips, which originated over 500 years ago in Italy to create glimmering flooring and walls, this collection is bringing us modern day Italian glamour. Offering eye-catching and…
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British Beauty Council launches 6 short films to demonstrate benefits of salons
The British Beauty Council has launched six inspirational short biographical films to highlight how hair dressing and beauty salons are essential to people’s health and wellbeing within communities across the UK. The series, called Bring Back Beauty, form part of the British Beauty Council’s Oh Hello Beauty Campaign encouraging people to return to hair…
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7 tips to help grow your nail Instagram profile
Anna Khanna, founder of social media management company, Socialista, which helps beauty businesses improve their social media reach, shares advice for growing your Instagram profile… 1. Give your followers value This will not only place you as an expert in your field, which will draw in clients, but will also…
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The 6 Gelosophy nail shades you need this summer
Launched by Astonishing Nails, Gelosophy has released its summer 2021 collection, Pool Rules. Comprising six shades, the bright hues are aptly named after summer holiday concepts. The shades available: #2107 Have Fun- Shimmery blue #2108Diving Allowed- Lilac #2109 Spray Suncream- Pastel pink #2110 Put On Sunnies- Bright pink #2111 Wear…
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Say hello to the 6 Halo gel polish nail shades for summer 2021
Pure Nails, the company behind the ultra-glossy Halo Gel Polish line, has unleashed its bold summer 2021 nail colour collection. ‘Summer Throwback‘ serves up six oh-so eye-catching gel polish hues; from the punchy pink Girl Power to the daring green Lime Soda. Ideal for sandal season and clutching a cocktail…
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Creative Academy London launches ITEC courses with CND™ & Light Elegance pro nail brands
Internationally recognised in 39 countries, ITEC provides leading international beauty qualifications to students in the industry and now ITEC qualifications, interwoven with CND™ and Light Elegance’s world-class education courses, are available from Creative Academy London. Students can now have the best of both worlds with the option to attend award-winning…
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