Sustainable Beauty Coalition chair scoops Outstanding Achievement Award

By Helena Biggs | 05 April 2022 | Feature, Movers & Shakers, News, Sustainability & the environment

Jayn Sterland Millie Kendall

Jayn Sterland, managing director of Weleda and chair of the Sustainable Beauty Coalition, has been recognised with an Outstanding Achievement Award.

Presented at the Natural & Organic Products Europe (NOPEX) trade show by Millie Kendall OBE, founder & CEO of the British Beauty Council, the award recognises Jayn’s tireless efforts to champion ethical, sustainable business practices and drive change for a more planet-positive future.

Millie Kendall OBE comments: “Jayn has a unique stance on environmentalism – one that is realistic, thoughtful, thought provoking and straightforward. She has been voted No 1 in the ‘Who’s Who of Natural Beauty’ four times.

“When the British Beauty Council commissioned the Courage to Change Report back in early 2020 to openly investigate the sector and what challenges we faced, with clear recommendations for action, we found ourselves on the hunt for a chair to run a newly formed group called the Sustainable Beauty Coalition. I knew Jayn would be the inspiring lead we required to make things happen.

“This year, we have published the Courage to Change Report, formed the SBC’s steering and advisory committees, established task forces, represented the sector as the only NGO in beauty to attend COP26, and launched the Planet Positive Beauty Guide. I can’t think of anyone else who would have been able to get all this done, while looking after her family during a pandemic and running a multi-million-pound business. Jayn is a female leader who gets stuff done.”

Jayn, who attended NOPEX to take part in a Sustainable Beauty Coalition discussion panel ‘Decoding Green Beauty’, responded: “I am genuinely thrilled to have received this unexpected and very precious award. This is collaborative work and I am delighted to witness the recent coming together and cooperation within our British beauty industry to effect change and address some of the most difficult of issues.

“We have one eye on the urgency of the immediate challenges and the very real climate emergency, and the other eye on the long-term future of our sector and lasting commitments we need to pledge now. We can achieve what we need to achieve if we all take responsibility for our part, and do it together.”  /